# Co-Branded Athletic Fashion Off-White and Champion Joined to Launch a Line of Colorful Apparel By Riley von Niessen | Published 2017-12-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/offwhite-and-champion References: [highsnobiety](https://www.highsnobiety.com/p/off-white-champion-buy/) & [off---white](https://www.off---white.com) Those who are looking to spruce up their wardrobes with some fresh [streetwear staples](https://www.trendhunter.com/trends/ovo-x-wwe) need to look no further than the [Off-White and Champion collection](https://www.trendhunter.com/trends/champion-black-edition-fw25), which recently dropped so that consumers could make some hasty purchases before the holidays are in full swing. Included in the collection are number of crewnecks, [hoodies, t-shirts, sweatpants, and shorts](https://www.trendhunter.com/trends/wintry-athletic-apparel). All of the garments feature both Off-White and Champion branding, however the formerly mentioned brand's statement designs are at the focus. On the majority of the pieces, Off-White's heavy-duty black stripes mark the arms of sleeves, and accent other areas as well, such as near the hemlines on the fronts. All of the pieces can be purchased from Off-White's online store. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Fashion:** Opportunity for brands to collaborate and create unique collections that combine their aesthetics and reach a wider audience. - **Streetwear Staples:** Growing demand for streetwear fashion among consumers, creating opportunities for brands to design trendy and casual apparel. - **Online Shopping:** Increasing popularity of online shopping platforms that allow consumers to easily access and purchase exclusive collaborations such as the Off-White and Champion collection. ### Sectors Adopting This - **Fashion:** Fashion industry can explore collaborations and partnerships to create exclusive collections that appeal to the streetwear market. - **Apparel:** Opportunity for apparel brands to tap into the streetwear trend and create unique garments that cater to the consumer demand for casual and trendy fashion. - **E-commerce:** E-commerce platforms can capitalize on the growing demand for online shopping and offer exclusive co-branded collections to attract fashion-forward consumers. ## Related on Trend Hunter - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md)