# Hop-Forward Aromatic Beers Offshoot Beer Co's New Relax Hazy IPA Was Made to Drink in the Sun By Madison Mackay | Published 2018-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/offshoot-beer References: [uncrate](https://uncrate.com/offshoot-beer-co-relax-ipa/) & [offshootbeer](https://www.offshootbeer.com/beers/detail?item=relax) Orange County, California-based brewery Offshoot Beer Co released the new summer-ready Relax Hazy IPA. The brewery is famous for specializing in barrel-aged ales since 2008 that are all experimental. The new brew features an aromatic taste that offers a bold take on [hop-forward flavors](https://www.trendhunter.com/trends/easy-dust-ipa), creating a product that is both unique and nostalgic. The Relax IPA is released in 16-ounce cans that are packed full of [Citra, Centennial, Simcoe and Amarillo hops](https://www.trendhunter.com/trends/big-mango-beer-hug) to create a smooth finish. The new original flavor was designed to be the perfect beach beer, enjoyed on a hot summer day and served ice cold. Offshoot Beer Co's new Relax Hazy IPA is available in select stores now for a crisp and clean summer beverage. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hop-forward Flavors:** Crafting beers with bold and innovative hop-forward tastes. - **Aromatic Beverages:** Creating aromatic and flavorful drinks that offer a unique experience for consumers. - **Summer-ready Brews:** Developing refreshing and crisp beers specifically tailored for hot summer days. ### Where This Applies - **Craft Beer:** Exploring new brewing techniques and flavor profiles to create distinctive craft beers. - **Beverage Manufacturing:** Incorporating aromatic ingredients and advanced brewing methods to produce flavorful beverages. - **Hospitality and Tourism:** Providing unique and enjoyable beverage options for tourists and vacationers during summer months. ## Related on Trend Hunter - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Heavily Hopped IPAs](https://www.trendhunter.com/trends/crisp-ipa.md) - [Sessionable Summer IPAs](https://www.trendhunter.com/trends/summer-ipas.md) - [Refreshingly Juicy Hazy IPAs](https://www.trendhunter.com/trends/refreshingly-juicy-hazy-ipa.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Zesty American IPAs](https://www.trendhunter.com/trends/zesty-hazy-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md)