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# Multi-Platform Off-Road Campaigns
Jeep is Launching a Campaign to Promote the Off-Road Community

By Daniel Johnson | Published 2020-03-09 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/offroad-community
References: [mobilemarketer](https://www.mobilemarketer.com/news/jeep-leans-on-fans-multichannel-campaign-to-build-off-road-community/573652/) & [prnewswire](https://www.prnewswire.com/news-releases/jeep-brand-gives-fans-and-followers-motivation-to-become-part-of-the-jeep-wrangler-family-and-start-their-open-air-adventures-now-301017436.html)

[Jeep](https://www.trendhunter.com/trends/jeep-rescue-squad) is inviting the public to join the off-road community as part of a multiplatform campaign. The off-road community campaign will be launched across social media, digital content, and TV. Jeep's campaign starts next week and the company will also be giving away a Family Reunion Easter Jeep Safari, which will take place on Moab, Utah. In order, to be eligible for the trip people can share photos of off-roading along with the hashtag '#JeepFamily.'

Jeep also launched a 30second online commercial that plays an original song, titled 'Young,' by a band named Old Dominion. Overall the campaign could connect with consumers due to authenticity and widespread reach on social media. Additionally, people may participate in order to potentially receive a free trip.

Image Credit: Courtesy of FCA

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 84% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Off-road Community Campaigns:** Opportunity to launch similar community-based campaigns across different industries to increase consumer engagement and drive brand loyalty.
- **Multi-platform Promotions:** Potential to launch integrated cross-platform campaigns that engage consumers across social media, digital content, and TV for increased reach and impact.
- **User-generated Content:** Potential to leverage user-generated content as a way to increase brand awareness and engagement, and to reward consumers for participating in campaigns.

### Where This Applies

- **Automotive:** Opportunity to launch community-based campaigns targeting consumers who have a passion for cars and driving.
- **Outdoor Recreation:** Potential to engage consumers who enjoy outdoor activities, such as hiking, biking, and camping.
- **Travel and Tourism:** Opportunity to launch campaigns that promote travel and tourism to popular destinations, and to offer consumers the chance to win trips as part of these campaigns.

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