# Realistic Activewear Collections OFFLINE by Aerie is a New Sub-Brand of Activewear for Real Life By Laura McQuarrie | Published 2020-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/offline-by-aerie References: [businesswire](https://www.businesswire.com/news/home/20200727005419/en) & [aerie](http://www.aerie.com/) OFFLINE by Aerie is a new sub-brand of [activewear and accessories](https://www.trendhunter.com/trends/activewear-essentials) to suit real movement and comfort. OFFLINE represents the evolution and expansion of the brand’s popular Chill.Play.Move. collection, which introduced comfortable and practical activewear for everything from high-energy activities to recovery. As Jennifer Foyle, [Aerie Global Brand](https://www.trendhunter.com/trends/aeries-hidden-gem-marketplace) President, describes: "OFFLINE’s unique take on active lifestyle products celebrates real life when some days you feel like you can take on the world and other days you need that extra push to get off the couch." Some of the styles that can be found in this new sub-brand include the popular OG Legging and the Real Me Legging, as well as new silhouettes like the Real Me Tank and the [Real Me Strappy Back Bra](https://www.trendhunter.com/trends/the-layered-bra). Image Credit: Aerie ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 3% | Activity: 48% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Realistic Activewear:** Opportunity for activewear brands to design and market realistic and practical clothing for everyday movement and comfort. - **Expansion of Sub-brands:** Opportunity for brands to create sub-brands that cater to specific consumer needs and preferences, such as activewear collections for real-life activities. - **Embracing Body Positivity:** Opportunity for brands to embrace body positivity and cater to diverse body types with inclusive activewear collections. ### Where This Applies - **Apparel:** Disruptive innovation opportunity for apparel companies to develop and promote activewear collections that prioritize comfort and practicality for everyday movement. - **Fitness:** Opportunity for fitness industry players to collaborate with activewear brands and offer high-quality, realistic activewear options that support various fitness activities. - **E-commerce:** Opportunity for e-commerce platforms to showcase and sell realistic activewear collections that resonate with consumers looking for comfortable and practical options. ## Related on Trend Hunter - [Activewear Lounge Ranges](https://www.trendhunter.com/trends/soft-motions-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md)