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# Official Performance Supplement Partners
KA-EX is the Official Performance Partner for Two Teams

By Kalin Ned | Published 2026-07-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/official-performance-partners
References: [brooklynfootballclub](https://www.brooklynfootballclub.com/news/2026/06/09/brooklyn-fc-ka-ex-official-performance-partner/)

![Official Performance Supplement Partners](https://cdn.trendhunterstatic.com/thumbs/621/official-performance-partners.jpeg)

KA-EX, a Swiss supplement innovator founded by an [ETH Zurich](https://www.trendhunter.com/trends/3d-printed-customized-insoles)-trained pharmaceutical scientist, has been named the Official Performance Partner for both the men's and women's [Brooklyn Football Club](https://www.trendhunter.com/trends/applicationbased-membership-platform) and the [Brooklyn Pickleball Pro](https://www.trendhunter.com/trends/salt-of-the-earth-bakery-and-dove-chocolate) and Minor League teams for the 2026-2027 season. This announcement marks the brand's entry into the U.S. professional sports market.

KA-EX's involvement will provide the Brooklyn Football Club and the Brooklyn Pickleball Pro and Minor League teams with the brand's flagship Cortisol Stress Reducer and the Creatine EAA+ Booster. The former innovation is a post-workout beverage formulated to reduce elevated cortisol levels following intense training. The latter, on the other hand, a pre-workout supplement containing Creapure creatine, essential amino acids, L-citrulline, caffeine, and electrolytes to support power output, endurance, and muscle recovery. Both products utilize a patented VICAP dual-chamber delivery system that ensures bioactive ingredients remain intact and are delivered at full dose

Image Credit: KA-EX

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 26% | Activity: 31% | Freshness: 84%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Stress-targeted Recovery:** Cortisol-focused post-workout beverages highlight a growing performance category where stress biology becomes a measurable point of differentiation for athlete recovery products.
- **Dual-chamber Supplement Delivery:** Patented separation systems for bioactive ingredients create room for more stable, full-dose formulations in ready-to-mix sports nutrition formats.
- **Cross-sport Performance Partnerships:** Supplement brands entering football and pickleball through official team affiliations reflect the rising value of niche and emerging sports as credibility platforms.

### Where This Applies

- **Sports Nutrition:** Performance supplements with pharmaceutical-style formulation and delivery technology are reshaping expectations for efficacy, stability, and athlete-specific recovery support.
- **Professional Sports:** Team partnerships with science-led wellness brands point to new commercial models that integrate training, recovery, and sponsorship into athlete performance ecosystems.
- **Functional Beverages:** Ready-to-consume formats addressing cortisol reduction, endurance, and muscle repair signal expanded demand for functional drinks beyond hydration and energy.

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