# Cycling Team Clothes adidas Has Became the Official Off-Bike Clothing Partner of Alpecin & Fenix By Adam Harrie | Published 2026-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/official-off-bike-clothing References: [news.adidas](https://news.adidas.com/more-sports/adidas-announces-multi-year-partnership-with-alpecin-premier-tech-and-fenix-premier-tech-cycling-tea/s/dc36b4f3-bf7d-44c9-b5e8-2784be874211)  [adidas](https://www.trendhunter.com/trends/norco-adidas-race-division) signed a multi-year partnership with Wielerteam Ciclismo Mundial BV, becoming the Official Off-Bike Clothing Partner of WorldTour teams Alpecin-Primier Tech and Fenix-Primier Tech. Under the agreement, riders and support crews across both teams will wear a curated line of adidas sportswear, training wear, footwear and leisure apparel for the remainder of the 2026 season, anchored by a head-to-toe [ZNE look](https://www.trendhunter.com/trends/zne-collection) designed for a unified sport-meets-style aesthetic. The partnership brings adidas into off-bike moments for cyclists including Mathieu van der Poel, Jasper Philipsen and Puck Pieterse, extending the brand's cycling legacy dating back to the 1960s. The collection emphasizes relaxed silhouettes, comfort-focused materials and embroidered team logos and graphics designed to give both teams a distinct look away from competition. adidas shows how [off-bike apparel partnerships](https://www.trendhunter.com/trends/turbo-velo-cycling-team) can deepen athlete visibility and fan connection during the everyday moments surrounding competition. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 63% | Activity: 57% | Freshness: 84% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Off-bike Athlete Apparel:** Performance brands are extending sponsorship value into travel, training, and leisure moments, creating new visibility around athletes beyond competition settings. - **Team Lifestyle Uniforms:** Coordinated off-field looks are turning professional teams into lifestyle platforms where comfort, identity, and fan aspiration intersect. - **Sport-style Sponsorships:** Fashion-led sports partnerships are expanding brand relevance by blending athletic credibility with everyday wearability for broader consumer appeal. ### Where This Applies - **Sportswear:** Athlete-focused lifestyle collections are opening space for apparel lines that connect elite performance culture with casual consumer wardrobes. - **Professional Cycling:** Team partnerships beyond race kits are reshaping cycling sponsorship models by monetizing the visible moments surrounding competition. - **Fan Merchandise:** Branded leisure apparel tied to teams and athletes is creating fresh demand for merchandise that feels wearable outside traditional game-day contexts. ## Related on Trend Hunter - [Fitness Wearable Partnerships](https://www.trendhunter.com/trends/hyrox-smart-wearables.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Cycling Brand Retail Partnerships](https://www.trendhunter.com/trends/ribble-and-cotswold-outdoor.md) - [Subzero Performance Activewear Ranges](https://www.trendhunter.com/trends/adidas-climawarm-system.md) - [Branded Downhill Racing Partnerships](https://www.trendhunter.com/trends/norco-adidas-race-division.md) - [creator-led football competitions](https://www.trendhunter.com/trends/kings-league.md) - [athlete development-focused partnerships](https://www.trendhunter.com/trends/trainingpeaks.md) - [European Market Manufacturer Expansions](https://www.trendhunter.com/trends/european-market.md) - [Cyclist Commuter Partnerships](https://www.trendhunter.com/trends/decathlon-and-bike2work.md)