# City-Specific Eco Helmets Fuseproject Creates Protective Caps for the City of New York By Alexandru Mares | Published 2009-08-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/official-new-york-city-helmet References: [yankodesign](http://www.yankodesign.com/2009/08/26/nyc-helmet-im-giddy-with-excitement/) & [fuseproject](http://www.fuseproject.com/) The Big [Apple](https://www.trendhunter.com/trends/unit-1-faro-smart-helmet) is going green? It sure looks like it, because Yves Béhar, Josh Morenstein, Nick Cronan, Matt Swinton, and Giuseppe Della Salle of fuseproject were commissioned by the city of New York to design a helmet for the casual rider. Two things are great about this protective head shell: It’s made out of ecological materials (polystyrene inner shell and a soft fabric outer cover with integrated straps) and you can personalize it with an outer cover that comes in several designs. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Helmets:** Disruptive innovation opportunity: Develop helmets made from sustainable materials to meet the increasing demand for eco-friendly alternatives. - **Personalized Helmet Covers:** Disruptive innovation opportunity: Create a platform that allows customers to customize their helmet covers with various designs, enabling individual expression and personalization. - **City-specific Helmet Designs:** Disruptive innovation opportunity: Collaborate with cities to design helmets that are specifically tailored to the needs and aesthetics of urban environments, enhancing safety and style for riders. ### Industries Being Reshaped - **Sports Equipment:** Disruptive innovation opportunity: Introduce advanced helmet technologies and materials that enhance performance, comfort, and safety in various sports. - **Eco-friendly Products:** Disruptive innovation opportunity: Develop a range of eco-friendly products that are both sustainable and stylish, catering to the growing consumer demand for environmentally conscious options. - **Urban Transportation:** Disruptive innovation opportunity: Create innovative safety solutions and accessories for urban commuters, such as helmets, lights, and reflective gear, to promote safer and more sustainable transportation methods. ## Related on Trend Hunter - [Scallop Shell-Constructed Helmets](https://www.trendhunter.com/trends/shellmet.md) - [Eco-Friendly Biomaterial Cycling Helmets](https://www.trendhunter.com/trends/biomaterial-cycling-helmet.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [Recycled Material Cyclist Helmets](https://www.trendhunter.com/trends/poc-myelin-bike-helmet.md) - [Electric Bicycle Helmet Designs](https://www.trendhunter.com/trends/ebike-helmet.md) - [Customized 3D-Printed Bike Helmets](https://www.trendhunter.com/trends/kav-bike-helmets.md) - [Foldable Light-Integrated Bike Helmets](https://www.trendhunter.com/trends/fend-super-bike-helmet.md) - [Interchangeable Component Sport Helmets](https://www.trendhunter.com/trends/customizable-helmet.md) - [Brain Protection Awareness Helmets](https://www.trendhunter.com/trends/brain-protection-helmet.md)