# Beauty Brand Jersey Partnerships IPSY Became the Official Jersey Partner of the Las Vegas Aces By Adam Harrie | Published 2026-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/official-jersey-partner References: [prnewswire](https://www.prnewswire.com/news-releases/las-vegas-aces-name-ipsy-as-official-beauty-partner-302736359.html) & [aces.wnba](https://aces.wnba.com/news/las-vegas-aces-name-ipsy-as-official-beauty-partner)  Beauty subscription brand IPSY becomes an official jersey partner of the Las Vegas Aces, placing its branding on all Aces uniforms, including the team's signature 'BUCKETS$' alternative jerseys. The [IPSY Las Vegas Aces](https://www.trendhunter.com/trends/i-play-beauty-campaign) partnership represents the beauty brand's first major WNBA sponsorship. Beyond just jersey placement, the deal includes in-arena activations, fan product giveaways, a presenting night, and community programming through the Aces' youth sports and charitable initiatives. IPSY branding will also be displayed throughout Michelob ULTRA Arena on Aces game nights. As [women's sports sponsorship spending](https://www.trendhunter.com/trends/Period-Protection) increases alongside league growth, IPSY shows how beauty brands are using WNBA jersey partnerships to align their identities with their stories and reach the league's fast-growing, highly engaged fans. Image Credit: Las Vegas Aces/IPSY ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 61% | Activity: 69% | Freshness: 72% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Beauty-sports Brand Collaborations:** Brands from the beauty sector increasingly pair with sports teams to fuse lifestyle narratives with athletic fandom, enabling product-themed storytelling tied to player and team identities. - **Jersey Sponsorships as Loyalty Drivers:** The expansion of logo placement on jerseys is redefining merchandise appeal and creating new pathways for lifetime fan engagement through co-branded apparel and limited-edition drops. - **Cause-driven In-arena Activations:** Integrating community programming and charitable initiatives into game-night experiences is shifting sponsorship value toward measurable social impact and deeper local resonance. ### Industries Being Reshaped - **Beauty and Personal Care:** A beauty brand's entrance into sports sponsorship opens possibilities for experiential sampling, athlete-led product lines, and subscription models aligned with team fandom. - **Sports Franchises and Leagues:** Teams and leagues are positioned to monetize brand partnerships more lucratively by turning sponsorships into multi-channel fan experiences and diversified revenue streams. - **Event and Arena Management:** Venue operators can leverage branded activations and in-arena displays to transform sponsorship inventory into immersive retail and community programming opportunities. ## Related on Trend Hunter - [Sports Beauty Collaborations](https://www.trendhunter.com/trends/paris-saintgermain-womens.md) - [Basktball Athlete-Approved Makeup Ranges](https://www.trendhunter.com/trends/lauren-betts.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Sports Beauty Partnerships](https://www.trendhunter.com/trends/wnbas-new-york-liberty.md) - [Functional Basketball Tournament Partnerships](https://www.trendhunter.com/trends/official-glass-cleaning-partner.md) - [Unique Co-Designed Capsules](https://www.trendhunter.com/trends/etsy-partners-with-wnba.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Performance-Driven Nail Care Collabs](https://www.trendhunter.com/trends/official-nail-partner.md) - [AI-Powered Inventory Availability Platforms](https://www.trendhunter.com/trends/inventory-availability-platform.md)