# Seductive Urban Lookbooks The Weeknd's Official Issue XO Summer 2014 Collection Gets Steamy By Vasiliki Marapas | Published 2014-07-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/official-issue-xo-summer-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/07/03/official-issue-xo-summer-2014-delivery-2-lookbook/) & [theweeknd](http://www.theweeknd.com/) The second installment of [The Weeknd's](https://www.trendhunter.com/trends/the-weeknd-and-nespresso) Official Issue [XO](https://www.trendhunter.com/trends/world-series-collection) Summer 2014 collection has just been unveiled by way of a sultry poolside lookbook photographed by Nick Ramirez. The collection stays within the realm of the athletic, comprised of sports bras, running shorts and body suits for women. In terms of unisex pieces, the collection offers camouflage tank tops and strapbacks featuring a new interpretation of the signature XO graphic. The Weeknd (Abel Tesfaye) is known for his seductive contemporary R&B tracks about heart-break and self-medicating with drugs and alcohol; however, this inaugural collection proves that music is only one of his many talents. Both deliveries of the Summer 2014 collection are available at The Weeknd's online shop for the convenience of his fans. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Seductive Urban Lookbooks:** Opportunity for fashion brands to create provocative and captivating lookbooks to engage customers. - **Athletic Streetwear:** Disruptive innovation opportunity for the sports fashion industry to create stylish and functional sportswear that appeals to both men and women. - **Musician Fashion Collaboration:** Opportunity for musicians to collaborate with fashion brands to create unique and trendy clothing collections. ### Where This Applies - **Fashion:** Opportunity for fashion brands to create provocative and captivating lookbooks to engage customers. - **Sports Fashion:** Disruptive innovation opportunity for the sports fashion industry to create stylish and functional sportswear that appeals to both men and women. - **Music and Entertainment:** Opportunity for musicians to collaborate with fashion brands to create unique and trendy clothing collections. ## Related on Trend Hunter - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md) - [Rapper-Starred Streetwear Campaigns](https://www.trendhunter.com/trends/always-do-what-you-should.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md)