# Branded QSR Costumes Dunkin' Modeled Its First Official Halloween Costume on the Dunkin' Runner By Laura McQuarrie | Published 2019-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/official-halloween-costume References: [prnewswire](https://www.prnewswire.com/news-releases/october-at-dunkin-brings-dressed-up-donuts-and-the-brands-first-ever-halloween-costume-300928769.html) & [news.dunkindonuts](https://news.dunkindonuts.com/blog/dunkin-debuts-its-first-ever-halloween-costume-at-new-york-fashion-week-available-exclusively-to-their-instagram-fans-in-october) This October, Dunkin' created its first-ever official Halloween costume and debuted it at New York Fashion Week—to play up the popularity of monochromatic fashion for the season. The all-pink costume takes inspiration from the [Dunkin' Runner](https://www.trendhunter.com/trends/peanut-butter-cup-macchiato) depicted on the signature America Runs on Dunkin' logo and represents "the ultimate symbol of running on Dunkin'." While the official Halloween costume by Dunkin' will inspire many, the limited-edition Dunkin' Runner costume can't be purchased in stores, although fans have the chance to win the head-to-toe pink outfit by engaging with the brand on social media. Before October 31st, people across the country may even catch a glimpse of the Dunkin' Runner, who will be running into Dunkin' locations across the country and treating people to [free Halloween donuts](https://www.trendhunter.com/trends/duck-donuts-spooky-box). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Branded QSR Costumes:** Quick Service Restaurants can increase brand awareness by creating limited-edition costumes based on the iconic symbols of their brand. - **Monochromatic Fashion:** Fashion and apparel companies can capitalize on monochromatic trends by teaming up with popular quick-service restaurants to release branded clothing lines. - **Social Media Engagement:** Cultivating user-generated content and social media engagement through contests to win limited-edition branded costumes can increase brand loyalty and awareness. ### Where This Applies - **Quick Service Restaurants (qsrs):** QSRs can create more brand awareness and lead to increased sales by releasing limited-edition cult-status branded costumes. - **Fashion and Apparel:** Fashion and apparel companies can tap into popular QSR brands and capitalize on monochromatic trends to create branded clothing lines. - **Marketing and Advertising:** Increasing social media engagement through user-generated content and contests for limited-edition branded costumes represents a strong marketing opportunity for businesses who specialize in this industry. ## Related on Trend Hunter - [Spooky Cafe Menu Items](https://www.trendhunter.com/trends/dunkin-halloween-treats.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md) - [Spooky Candy-Topped Lattes](https://www.trendhunter.com/trends/candy-bar-signature-latte.md) - [Spooky Dessert Halloween Decorations](https://www.trendhunter.com/trends/dunkin-spider-donut-inflatable.md) - [Swirled Marshmallow Ube Coffees](https://www.trendhunter.com/trends/potion-macchiato.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Trick-or-Treat Donut Hole Buckets](https://www.trendhunter.com/trends/munchkins-bucket.md)