# Super Automobile Anthologies The Official Ferrari Opus is the Company's Ultimate Reference Tool By Jordan M | Published 2011-03-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/official-ferrari-opus References: [bornrich](http://www.bornrich.com/entry/limited-edition-275000-ferrari-opus-comes-to-melbourne-grand-prix/) & [caradvice.au](http://www.caradvice.com.au/110579/275000-ferrari-opus-at-the-2011-melbourne-grand-prix/the-official-ferrari-opus-5/) For the ultimate fan of the [high performance car company](https://www.trendhunter.com/trends/ferrari-and-bang-olufsen), there is no resource more complete or more lavish than the Official [Ferrari](https://www.trendhunter.com/trends/montblanc-great-characters-enzo-ferrari-pens) Opus which has been published by Kraken Opus and is set to be unveiled at the upcoming 2011 Melbourne Grand Prix. With a staggering retail price of $275,000, the Official Ferrari Opus is a 37kg book that contains over 200,000 pages and 2,000 images. For those who live and breathe Ferrari, the book will include exclusive interviews, never-before seen photoshoots and extremely rare historical images. Although the book has a price that is roughly commensurate to an actual Ferrari car itself, it isn't hard to believe that there will be a lot of car enthusiasts itching to get their hands on this [exclusive tome](https://www.trendhunter.com/trends/taschen-and-louis-vuitton). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Collectible Books:** There is a growing trend towards producing exquisite and expensive books tailored to wealthy demographic subsets. - **Niche Fan Merchandise:** Exclusive products that target specific fan bases of high-end luxury brands are becoming particularly valuable market segments to explore. - **Hyper-focused Limited-edition Products:** More companies are featuring special edition products that cater to a select audience of brand loyalists and collectors who can spend big money to have something unique. ### Who This Affects Most - **Publishing:** Publishers can explore new revenue streams and market opportunities by producing high-end limited-edition books for elite audiences. - **Automotive:** Luxury car manufacturers can enhance brand loyalty and offer unique merchandise to ultra-enthusiasts by creating collector items such as exclusive books, artwork and other novelty items. - **Fine Arts and Collectibles:** Companies specializing in fine art, including auction houses and galleries, can expand their businesses by partnering with big brands to produce unique high-end collector's items like the Official Ferrari Opus book. ## Related on Trend Hunter - [Historic Automotive Art Books](https://www.trendhunter.com/trends/artifacts.md) - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Motorsport Archive Books](https://www.trendhunter.com/trends/artifacts-porsche-motorsport.md) - [Sports Car-Inspired Pens](https://www.trendhunter.com/trends/montblanc-great-characters-enzo-ferrari-pens.md) - [Limited Racing Models](https://www.trendhunter.com/trends/honda-ra272.md) - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Single-Edition Sports Cars](https://www.trendhunter.com/trends/sf48-unica.md)