# Office-Scented Candles The Eau D'Office Scented Candles Deliver a Pre-Pandemic Nostalgia By Josh Thompson-Persaud | Published 2021-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/officescented-candles References: [fastcompany](https://www.fastcompany.com/90625801/miss-the-smell-of-the-office-printer-these-candles-recreate-our-prepandemic-life?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+fastcodesign/feed) & [instagram](https://www.instagram.com/rga_scentedcandles/) With the pandemic dragging on from months to years, innovative consultancy R/GA New [York](https://www.trendhunter.com/trends/vitra-1) now offers office-scented candles under the name Eau D'Office that draw on the nostalgia of pre-pandemic office ambiance. Contrary to the typically sweet and soothing scents of scented candles, these unique office-scented candles capture the musk of a bustling workplace to provoke positive memories of a pre-pandemic working environment in consumers. The scents are modeled directly after R/GA's Hudson Yard's cushy headquarters in New York. Eau D'Office office-scented candles currently come in six storied scents: Thursday Happy Hour on a High Table, Sushi Thursday at a Café, Room 12F.1 after a 6-hour Workshop, Afternoon Rush at the Coffee Bar, Warm 96-page Deck Left on the Printer, and Breakfast Leftovers in Edit Suite 1. Image Credit: Eau' D'Office ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Nostalgia Marketing:** There is an opportunity for brands to create scents that tap into consumers' nostalgia and remind them of pre-pandemic experiences. - **Workplace Accessories:** There is an opportunity for companies to create unique workplace accessories that remind consumers of in-person work experiences, such as scented candles that capture the musk of a bustling workplace. - **Sensory Branding:** There is an opportunity for brands to explore sensory branding, such as creating unique scents that align with their brand image and messaging. ### Who This Affects Most - **Home Decor:** The home decor industry could capitalize on the trend by creating products that evoke a sense of nostalgia for pre-pandemic experiences, such as scented candles inspired by the workplace. - **Office Supplies:** The office supplies industry can create workplace-inspired products, such as scented candles, to help individuals establish a comfortable work environment at home. - **Branding and Marketing:** The branding and marketing industry can develop sensory branding strategies that leverage scents to create brand recognition and cultivate consumer emotions and memories. ## Related on Trend Hunter - [Bakery-Scented Candles](https://www.trendhunter.com/trends/mornings-at-levain-candle.md) - [Floral Novelty-Scented Candles](https://www.trendhunter.com/trends/low-hanging-fruit.md) - [Uplifting Youthful Candles](https://www.trendhunter.com/trends/friday-collective.md) - [Cereal-Inspired Candles](https://www.trendhunter.com/trends/general-mills-x-homesick.md) - [Shoe-Scented Candles](https://www.trendhunter.com/trends/taft.md) - [Pasta Preparation Scented Candles](https://www.trendhunter.com/trends/pasta-water-candle.md) - [Personalized Candle Scents](https://www.trendhunter.com/trends/personalized-candle.md) - [Neuroscientifically Crafted Scented Candles](https://www.trendhunter.com/trends/neuroscientifically-crafted-scented-candles.md) - [Laundry-Inspired Candles](https://www.trendhunter.com/trends/snuggle-x-homesick.md)