# Mid-Air Offices Vodafone Advertises Their 'Oficina Movil' Service in Spain By Tisah Tucknott | Published 2009-06-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/office-vodafone-oficina-movil-service-spain References: [adverblog](http://www.adverblog.com/archives/003768.htm#more) Advertising Agency Waskman recently came up with a unique idea to promote [Vodafone](https://www.trendhunter.com/trends/vodafone-spain)’s “[Oficina Movil](https://www.trendhunter.com/trends/oficina-milanese)” (“Mobile Office”) service in mid-air. The new service focuses on making freelancers and small businesses avoid being wire-dependent on mobile phones. Check out the video to see how the office cube was built! **Implications** - The rise of telecommuting and remote work has caused many displaced creatives and freelancers to seek workspaces that replicate the communal aspects of a traditional office. [Coworking offices](https://www.trendhunter.com/trends/officetopia) evolved from this need, and some creatives have even used the coworking phenomenon as an opportunity to advertise products and services by creating next-generation offices that defy standard notions of what a workspace should look like. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 33% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Telecommuting and Remote Work:** Disruptive innovation opportunity: Develop innovative workspaces that cater to the needs of remote workers, providing a sense of community and collaboration. - **Coworking Offices:** Disruptive innovation opportunity: Create unique and creative coworking spaces that attract freelancers and small businesses, offering amenities and services beyond traditional office environments. - **Next-generation Workspaces:** Disruptive innovation opportunity: Design futuristic workspaces that challenge conventional ideas of what an office should be, incorporating innovative technologies and flexible layouts. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Advertise products and services by creating unconventional, eye-catching office spaces that capture people's attention. - **Technology:** Disruptive innovation opportunity: Develop technologies and tools that support remote work and enhance the productivity and collaboration of telecommuters. - **Real Estate:** Disruptive innovation opportunity: Build and manage coworking spaces that offer unique amenities and services to cater to the growing demand for flexible workspaces. ## Related on Trend Hunter - [Futuristic Interactive Retail Designs](https://www.trendhunter.com/trends/espacio-movistar.md) - [Office-Equipped Camper Vans](https://www.trendhunter.com/trends/nomadic-office.md) - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md) - [Bright Creative Office Hubs](https://www.trendhunter.com/trends/sauvage-tv.md) - [Compact Mobile Offices](https://www.trendhunter.com/trends/castillo-mobile-office.md) - [Creative-Centric RV Offices](https://www.trendhunter.com/trends/rv-office.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Connective Remote Work Experiences](https://www.trendhunter.com/trends/open-studio1.md) - [Remote Office Camping Vans](https://www.trendhunter.com/trends/cross-cabin-concept-van.md)