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# Hi-Vis Collaborative Collections
Office Sport Joins Forces with U.P.W.W. Research to Craft Apparel

By Amy Duong | Published 2018-02-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/office-sport
References: [hypebeast](https://hypebeast.com/2018/2/upww-research-office-sport-collaboration) & [officemagazine.net](http://officemagazine.net/)

Office Sport combines forces with U.P.W.W. Research, which is a sublabel of Utility Pro. The entire collaborative project highlights hi-vis details and focuses of functionality whilst delivering modern styles. The Office Sport x U.P.W.W. Research collection is comprised of four limited edition pieces in total.

The four-piece capsule is comprised of short sleeve shirts, long sleeve shorts, a [coach jacket](https://www.trendhunter.com/trends/cp-company-x-beams), and a pair of shorts. The entire selection is crafted in a white color palette, accented with reflective branding details from Office Sport, zipper detailed pockets, and hi-vis tapes. The silhouettes are non gender-conforming and are available in unisex sizes. The labels drew inspiration from [soccer uniforms](https://www.trendhunter.com/trends/90sinspired-soccer-collection), offering comfortable pieces with updated cuts, active versatility, and lounging comfort. The collaborative project is available on the Office's website and online at [Slam Jam](https://www.trendhunter.com/trends/penalty-culture).

Image Credit: Office Sport, U.P.W.W. Research

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 37% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Hi-vis Details:** The integration of hi-vis details in apparel to enhance visibility and safety.
- **Functionality-focused Fashion:** Designing clothing that emphasizes both style and functionality for modern consumers.
- **Limited Edition Collaborations:** The trend of creating exclusive collections through collaborations between different brands.

### Industries Being Reshaped

- **Fashion Industry:** Opportunity for fashion brands to incorporate hi-vis details to create innovative and safer apparel.
- **Sportswear Industry:** The potential for sportswear brands to develop functional and versatile clothing inspired by soccer uniforms.
- **E-commerce Industry:** The rise of limited edition collaborative projects presents opportunities for online retailers to attract customers with exclusive collections.

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