# In-Store Co-Working Stations Staples is Introducing Office Sharing Within Its Retail Locations By Laura McQuarrie | Published 2016-04-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/office-sharing References: [fierceretail](http://www.fierceretail.com/story/staples-offer-co-working-spaces-three-locations/2016-04-04) & [businesswire](http://www.businesswire.com/news/home/20160404005182/en/Staples-Workbar-Offer-Coworking-Spaces-Retail-Locations) As part of a collaboration with Workbar, office supply chain [Staples](https://www.trendhunter.com/trends/the-great-home-office-upgrade) is introducing a new office-sharing initiative in three of its retail locations. These dedicated in-store spaces will be custom-designed for the Danvers, Norwood and Brighton locations in proximity to Boston, offering everything from conference and private phone rooms to Wi-Fi, printers, plus bottomless refreshments. This new offering from Workbar also perfectly complement Staples printing, marketing, technology and business services. Since these in-store [co-working stations](https://www.trendhunter.com/trends/apex) will be operated by Workbar, members will be able to access pre-scheduled meeting spaces and other Workbar locations nearby, as well as an online community network filled with tips and other members. In order to compete with the convenience of the online market, brick-and-mortar stores are positioning themselves as destinations that can offer more as [hybrid retail spaces](https://www.trendhunter.com/trends/ikea-shopin). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **In-store Co-working:** Opportunity for businesses to leverage unused retail space by offering co-working spaces, meeting rooms, and amenities. - **Office-sharing Initiatives:** Growing trend of partnerships between traditional retailers and co-working companies to create innovative workspaces within stores. - **Hybrid Retail Spaces:** Brick-and-mortar stores are evolving to become more than just shopping destinations, offering additional services and experiences to attract customers. ### Where This Applies - **Office Supplies:** Office supply retailers can integrate co-working spaces into their stores to provide added value to customers and generate new revenue streams. - **Co-working:** Co-working companies can expand their reach and offer members more flexibility by partnering with retail chains to establish shared office spaces. - **Retail:** Retailers can differentiate themselves from online competitors by transforming their stores into hybrid spaces that offer a combination of shopping, co-working, and other services. ## Related on Trend Hunter - [Grocery Co-Working Spaces](https://www.trendhunter.com/trends/iwg-x-tesco.md) - [Workplace-Integrated Store Locations](https://www.trendhunter.com/trends/hejworkshop.md) - [Branded Home Office Promotions](https://www.trendhunter.com/trends/the-great-home-office-upgrade.md) - [Expansive Office Retailer Promotions](https://www.trendhunter.com/trends/staples-home-office-sale.md) - [Connective Remote Work Experiences](https://www.trendhunter.com/trends/open-studio1.md) - [Curated Office Essentials Collections](https://www.trendhunter.com/trends/office-essentials.md) - [Back-to-School Shopping Services](https://www.trendhunter.com/trends/staples-1.md) - [Modernized Retailer Campaigns](https://www.trendhunter.com/trends/that-was-easy-campaign.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md)