# Responsible Tourism Inititiatives Airbnb's Office of Healthy Tourism Aims to Reduce Toxic Touring By Joey Haar | Published 2018-04-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/office-of-healthy-tourism References: [engadget](https://www.engadget.com/2018/04/18/airbnb-office-healthy-tourism/) & [press.atairbnb](https://press.atairbnb.com/airbnb-launches-global-office-of-healthy-tourism/) Thanks in part to [Airbnb](https://www.trendhunter.com/trends/antiparty-technology) itself, the [tourism industry](https://www.trendhunter.com/trends/not-hot-list) has exploded over the past several years, and the company's 'Office of Healthy Tourism' has been opened in order to combat some of the potential pitfalls that come with the tourism boom. The initiative "supports tourism that is local, authentic, diverse, inclusive, and sustainable," according to Head of Global Policy Chris Lehane, and it is making efforts to change tourism practices for the betterment of both tourists and locals. [Eco-tourism](https://www.trendhunter.com/trends/hong-kong-tourism-board) has been a popular concept since long before the inception of Airbnb, but the Office of Healthy Tourism is looking beyond just environmentally friendly traveling. The company also wants to prevent overreliance on primary landmarks in a given location. For example, it might look to highlight cool restaurants, cafes, or experiences around Pisa, Italy, rather than driving everyone to the famous tower. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Office of Healthy Tourism:** Airbnb's new initiative aims to promote sustainable and authentic tourism experiences. - **Local Tourism:** Airbnb is looking to change the tourism industry by encouraging visitors to explore local restaurants, cafes, and experiences. - **Responsible Tourism:** Airbnb's Office of Healthy Tourism is working towards making tourism diverse, inclusive, and sustainable. ### Where This Applies - **Tourism:** The initiative is disrupting the traditional tourism industry by promoting more sustainable and authentic experiences. - **Hospitality:** Airbnb's Office of Healthy Tourism is changing the way hospitality companies view their role in promoting responsible tourism. - **Food and Beverage:** The initiative is benefitting local food and beverage industries by encouraging visitors to explore and support small, local businesses. ## Related on Trend Hunter - [Travel-Focused Regional Websites](https://www.trendhunter.com/trends/tourism-authority.md) - [Sustainable Hotel-Supporting Airlines](https://www.trendhunter.com/trends/certified-sustainable-hotels.md) - [Anti-Party Rental Initiatives](https://www.trendhunter.com/trends/antiparty-technology.md) - [Carbon-Mitigating Travel Tours](https://www.trendhunter.com/trends/andiamo-campaign.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Tourism Energy Villages](https://www.trendhunter.com/trends/goa-government.md) - [Eco-Friendly Tourism Campaigns](https://www.trendhunter.com/trends/dominica.md) - [Cultural Travel Stays](https://www.trendhunter.com/trends/adventure-homestay1.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md)