# Branded Office Breaks Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses By Laura McQuarrie | Published 2016-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/office-break References: [eventmagazine](http://www.eventmagazine.co.uk/global-lipton-launches-experiential-office-workers-afternoon-slump/brands/article/1393920) & [liptontea](http://www.liptontea.com/) Across the United States, [Lipton](https://www.trendhunter.com/trends/komboomcha-box) is launching an experiential office break tour in order to provide employees relief from mid-day slumps. Over the summer months, The Lipton Sparkling Flavor Lounge will visit [major cities like NYC](https://www.trendhunter.com/trends/new-york-city-popup-event), Miami and Austin, providing adults with the chance to re-energize in inventive ways, with an emphasis on light physical activities. The #FlavorBreak lounge includes playful spaces that include a ball pit and slide, a silent disco, as well as places to get a back massage. Across multiple industries, marketers are now creating many [fun activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign) like this that appeal to the inner child in an adult. On this same theme, Liption previously created a 100-meter urban water slide, which also creates ties between its drink products and refreshment. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Office Breaks:** Creating interactive and playful spaces within office environments to provide employees with a refreshing break from workday stresses. - **Appealing to the Inner Child:** Developing activations that tap into the nostalgia of adulthood and provide a sense of fun and excitement. - **Creating Ties with Refreshment:** Integrating brand products and refreshment experiences to create a stronger connection with consumers. ### Sectors Adopting This - **Beverage:** Incorporating interactive break experiences that align with the brand's refreshing drink products. - **Hospitality and Events:** Designing creative and playful activations to provide unique experiences for attendees at conferences, trade shows, and other events. - **Office Supplies and Services:** Offering additional services and amenities that create a fun and enjoyable work environment for employees. ## Related on Trend Hunter - [Paradise Sparkling Water Activations](https://www.trendhunter.com/trends/greetings-from-paradise.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Feel-Good Kombucha Pop-Ups](https://www.trendhunter.com/trends/komboomcha-box.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md) - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md)