# Design-Forward Office Boutiques Rice Creative & Thanh Cong Huynh Foster a Unique & Subtle Design By Kalin Ned | Published 2019-01-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/office-boutique References: [behance.net](https://www.behance.net/gallery/71530453/Publik-Office) & [rice-creative](http://rice-creative.com/) With work culture exponentially growing, different enabling spaces are popping up — from the co-working to the office boutique. An example of this movement in the professional sphere is 'Publik Office' — a venue that is located in Ho Chi Minh City in Vietnam. The client approached local branding and creative agency [Rice Creative](https://www.trendhunter.com/trends/rice-university-1) and New York City-based Thanh Cong Huynh. The brief called for the development of an agreeable office boutique that will allow for [community-building and networking opportunities](https://www.trendhunter.com/trends/spaced-agency) between creative entrepreneurs. The visual identity of Publik Office is tied to subtle and contemporary minimalism with occasional strong splashes of color. The interior of the office boutique — designed by SDA Architects, borders the industrial aesthetic. Photo Credits: [Hiroyuki Oki](https://www.facebook.com/deconstudio/), [Duong Gia Hieu](https://www.instagram.com/duonggiahieu/?hl=en) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Work Culture Expansion:** Opportunity for design-forward office boutiques to cater to the growing demand for unique workspaces. - **Community-building Spaces:** Creating office boutiques that facilitate networking opportunities and collaboration among creative entrepreneurs. - **Minimalistic Design:** Designing office boutiques with subtle and contemporary minimalism, tempered with occasional vibrant splashes of color. ### Sectors Adopting This - **Co-working:** Co-working spaces can embrace the concept of office boutiques to attract a niche audience of creative entrepreneurs. - **Branding and Creative Agencies:** Branding and creative agencies can specialize in designing and developing office boutiques that foster community-building and offer unique workspaces. - **Interior Design:** Interior design firms can capitalize on the trend by creating industrial-inspired, minimalistic office boutiques. ## Related on Trend Hunter - [Bright Creative Office Hubs](https://www.trendhunter.com/trends/sauvage-tv.md) - [Perforated Brickwork Office Buildings](https://www.trendhunter.com/trends/premier-office.md) - [Collaborative Bright Office Spaces](https://www.trendhunter.com/trends/spring-office-loft.md) - [Contemporary interactive workspaces](https://www.trendhunter.com/trends/interactive-workspace.md) - [Colorful Creative Workspaces](https://www.trendhunter.com/trends/podimo-office.md) - [Modern Deco Office Designs](https://www.trendhunter.com/trends/newgen.md) - [Modern Heritage Workspaces](https://www.trendhunter.com/trends/norton-folgate-offices.md) - [Whimsical Bright Creative Workspaces](https://www.trendhunter.com/trends/publicis-group.md) - [Moody-Themed Office Lounges](https://www.trendhunter.com/trends/sella-concept-1.md)