# Consumer-Generated Content Platforms Offerpop's Activate Boosts Loyalty with User Creations By Laura McQuarrie | Published 2014-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/offerpop References: [offerpop](http://www.offerpop.com/visual-commerce/) & [offerpop](http://www.offerpop.com/) Activate by Offerpop is a new digital marketing platform that puts a focus on building brand loyalty and taps into mobile social marketing through user-generated content. The app gives marketers the tools to aggregate user-created content that’s spread all over social media into a highly visual gallery where the most dynamic ones can be highlighted. The multi-sized image galleries can be embedded in a number of places, including websites, product pages and [Facebook](https://www.trendhunter.com/trends/wisecontent). As well as being a great way to develop a collection of consumer content, Activate by Offerpop is a great way to collect data on interaction and get a sense of what kinds of user creations are driving the most sales, click through directly to purchasable products and view real-time metrics. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **User-generated Content Platforms:** Opportunity to disrupt traditional marketing strategies by allowing brands to showcase user-generated content to build brand loyalty. - **Mobile Social Marketing Tools:** Opportunity to disrupt traditional marketing strategies by creating mobile-based social marketing tools that allow brands to track user interactions in real-time. - **Visual Aggregation Software:** Opportunity to disrupt traditional marketing strategies by creating innovative software that visualizes user-generated content and displays it in a highly engaging and intuitive way. ### Who This Affects Most - **Marketing & Advertising:** Marketing firms can use user-generated content to build brand loyalty and engage with consumers in a more meaningful way. - **Social Media:** Social media companies can leverage user-generated content by providing tools that showcase it in an intuitive way, thereby increasing engagement and retention. - **Retail:** Retailers can use user-generated content to showcase products and increase sales, while also engaging with customers in a more genuine and authentic way. ## Related on Trend Hunter - [Influencer-Focused Ad Platforms](https://www.trendhunter.com/trends/pearpop.md) - [Social Content Creators](https://www.trendhunter.com/trends/smilesflow.md) - [On-Site Engagement Apps](https://www.trendhunter.com/trends/popupeasy.md) - [Engagement Popup Builders](https://www.trendhunter.com/trends/cookup.md) - [AI-Generated UGC Ads](https://www.trendhunter.com/trends/influencer-ai.md) - [Engaging Customer Conversion Tools](https://www.trendhunter.com/trends/conversion-rates.md) - [Social Proof Enhancement Tools](https://www.trendhunter.com/trends/social-proof1.md) - [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md) - [Customer Testimonial Video Platforms](https://www.trendhunter.com/trends/review-reels.md)