# Road Kill Rugs Offensive Home Decor By Cecilia Biemann | Published 2008-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/offensive-carpets-road-kill-rugs References: [uniquedaily](http://www.uniquedaily.com/road-kill-carpet/) & [oooms.nl](http://oooms.nl/road-kill-carpet/#more-48) In an extreme form of art imitating life, this shocking road kill carpet from OOOMS portrays the image of a squashed, bloody fox as it would appear on the road after being run over by a car. Despite its extreme appearance, the [100% wool handmade carpet](https://www.trendhunter.com/trends/home-and-soul) is apparently very soft, cuddly and nap-friendly. If you are aiming for 'tasteful' home decor, this carpet probably won't meet your needs. If, on the other hand, you are aiming for [shock and repulsion](https://www.trendhunter.com/trends/deddy-bears), a [road kill rug](https://www.trendhunter.com/trends/softblock-rug) may be just what you need. Let's hope the kids don’t draw inspiration from this and attempt to re-create the scene with Fido in the opposite corner! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Disturbing Home Decor:** Using shocking and disturbing art forms in crafts and home decor items to attract customers driven by unique and unconventional styles - **Controversial Lifestyle Products:** Manufacturing and selling lifestyle products that sparks debates and controversies among consumers to gain popularity - **Brutal Aesthetics:** Incorporating brutal and violent aesthetics in home decor items and pieces of art for shock value and uniqueness ### Where This Applies - **Interior Design:** Interior design companies could produce bold, provocative designs that push the boundaries of acceptable decor - **Art and Craft Industry:** Manufacturers in the art and craft industry could produce more unconventional and controversial pieces to appeal to a wider range of customers - **Fashion and Design Industry:** Fashion and design companies can incorporate brutal aesthetics into their designs to appeal to customers who are looking for unique, non-conventional options ## Related on Trend Hunter - [Customized Film-Inspired Rugs](https://www.trendhunter.com/trends/rugriders.md) - [Luxe Tiger Rugs](https://www.trendhunter.com/trends/raw-emotions-3.md) - [Artful Washable Rugs](https://www.trendhunter.com/trends/ruggable-x-keith-haring.md) - [Oil Painting-Inspired Rugs](https://www.trendhunter.com/trends/antonio-santn.md) - [Pop Culture-Themed Rugs](https://www.trendhunter.com/trends/my-world.md) - [Optical Illusion Carpets](https://www.trendhunter.com/trends/the-3d-carpet.md) - [Artistic Gen Alpha Rugs](https://www.trendhunter.com/trends/moooi-carpets.md) - [Opulent Area Rug Collections](https://www.trendhunter.com/trends/winter-collection-1.md) - [70s-Inspired Plush Shag Rags](https://www.trendhunter.com/trends/petra-rug-collection.md)