# Offbeat Fashion Look Books Elizabeth & James Spring 2009 Pairs Models With Kids' Toys By 7seventeen | Published 2009-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/offbeat-fashion-look-books References: [elizabethandjames.us](http://www.elizabethandjames.us/) The new Elizabeth & James Spring 2009 lookbook is out. The young company is known for creating fashion-forward clothing with a couture touch for the contemporary shopper. The look book is a bit on the wacky side, with models walking [My Little Pony figurines](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection), holding hands with [toy bunnies](https://www.trendhunter.com/trends/hot-wheels-and-maje) and being confronted by giant blow-up T-Rex toys. Twin fashionistas Mary-Kate and Ashley Olsen serve as the muses to this quirky line. The spring collection is simultaneously [sleek and offbeat](https://www.trendhunter.com/trends/kate-spade-and-target), with touches of both super-femme pieces and menswear. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-forward Lookbooks:** The use of unconventional props and whimsical themes in fashion lookbooks creates an opportunity for brands to showcase their unique style and engage with their audience. - **Quirky Fashion Collaborations:** Collaborating with unconventional partners such as toy companies or artists in lookbooks creates a disruptive opportunity for fashion brands to stand out and create buzz. - **Blurring Gender Norms in Fashion:** Fashion collections that incorporate elements of both soft femininity and masculine touches create a disruptive opportunity to challenge traditional gender roles and appeal to a wider range of customers. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can experiment with unconventional lookbooks to attract attention, build customer loyalty, and differentiate themselves from competitors. - **Toy Industry:** Collaborating with fashion brands for lookbooks can provide the toy industry with new opportunities to market their products and appeal to a broader audience. - **Gender-neutral Fashion:** The trend of blurring gender norms in fashion opens up opportunities for clothing brands to create inclusive and diverse collections that cater to customers seeking non-binary and gender-fluid options. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)