# Bugging Bulb Campaigns The OFF! Turn Off! 2011 Ads Boasts an Instant Mosquito Repellent By Meghan Young | Published 2011-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/off-turn-off References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/off-beach-boat/) & [giovannidraftfcb.br](http://www.giovannidraftfcb.com.br/) The OFF! Turn Off! ad campaign is an interesting concept. It melds two ideas together for one purpose: turn off your [mosquito appeal](https://www.trendhunter.com/trends/mosqitter-mini) with OFF! like you would turn off a light bulb. Quirky and whimsical, the campaign not only sends a message, it does so in a cute and unique way. Conceived by [ad agency](https://www.trendhunter.com/trends/outdoor-advertising-campaign) Giovanni+Draft FCB, which is based in Sao Paolo, Brazil, the OFF! Turn Off! ad campaign also seems to target the whole family. I say this because of the [puppet-like aesthetic](https://www.trendhunter.com/trends/tomcat) of each image as well as its rather exaggerated scenarios, which would clearly be a hit with the young ones. Overall, the OFF! Turn Off! ad campaign plays with an interesting concept that works for them. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Instant Repellents:** Quirky and whimsical concepts can be employed in marketing instant insect and mosquito repellents. - **Puppet-like Aesthetic:** The puppet-like aesthetic can be used in marketing campaigns for family-oriented products and services. - **Exaggerated Scenarios:** Exaggerated scenarios can be used as a creative and unique way to advertise products that solve real-life problems. ### Sectors Adopting This - **Insect Repellents and Control:** The insect repellent industry can employ creative and fun concepts to promote their product. - **Advertising and Marketing:** Ad agencies can use the puppet-like aesthetic and exaggerated scenarios in their advertising campaigns to capture the audience's attention. - **Children's Products and Services:** The puppet-like aesthetic and exaggerated scenarios can be used in advertising children's products and services to engage young consumers and their families. ## Related on Trend Hunter - [In-App Mosquito Forecasts](https://www.trendhunter.com/trends/in-app-mosquito-forecast.md) - [Sports-Backed Bug Sprays](https://www.trendhunter.com/trends/off-brand.md) - [Insect Repellent Sprays](https://www.trendhunter.com/trends/off-active-insect-repellent.md) - [Mosquito Safety Campaigns](https://www.trendhunter.com/trends/mosquito-joe.md) - [Child-Centric Insect Repellent Sprays](https://www.trendhunter.com/trends/insect-repellent-spray.md) - [Mosquito-Repelling Outdoor String Lights](https://www.trendhunter.com/trends/outdoor-string-lights.md) - [Style-Conscious Anti-Insect Systems](https://www.trendhunter.com/trends/mosqo-bug-zapper.md) - [Rechargeable Bug-Repelling Devices](https://www.trendhunter.com/trends/mosquito-repellent-device.md) - [Electronic Mosquito Repellents](https://www.trendhunter.com/trends/electronic-mosquito-repellent.md)