# Rapper-Branded Doggie Kits Megan Thee Stallion's Off Thee Leash Kit Features Pet-Friendly Products By Katherine Pendrill | Published 2022-03-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/off-thee-leash References: [hypebae](https://hypebae.com/2022/3/megan-thee-stallion-snapchat-giveaway-for-dogs-dog-owners) & [instagram](https://www.instagram.com/p/CavIoHIJzDG/?utm_source=ig_embed&utm_campaign=loading) Megan Thee Stallion is kicking off the launch of her new [Snapchat](https://www.trendhunter.com/trends/pepa-paris) show, 'Off Thee Leash With Megan Thee Stallion,' by giving away some limited-edition Off Thee Leash kits to fans and their canine companions. Megan Thee Stallion is a noted dog mom to her beloved French Bulldog and she wants fans to be able to spoil their pets just like she does. Along with the launch of her new series, Hot Girl Meg is giving away Off Thee Leash kits filled with [pet-friendly treats](https://www.trendhunter.com/trends/national-dog-days). Inside, you'll find nail art, a scented candle, dog treats, a leash set, and a bright yellow bandana for your furry friend. To win one of these limited-edition kits, simply follow the instructions on the social media posts promoting the contest. Image Credit: Snapchat ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity-branded Pet Products:** There is an opportunity for pet industry brands to partner with celebrities to create unique and personalized pet products. - **Customizable Pet Kits:** Pet supplies companies can create customized kits that cater to the specific needs and wants of individual pets and their owners. - **Influencer-driven Pet Accessory Sales:** Social media influencers with large pet-loving audiences can generate revenue through partnerships with pet accessory companies and sales of branded merchandise. ### Industries Being Reshaped - **Pet Products:** Pet supply companies can leverage trends in celebrity-branded and customizable products to differentiate their offerings and attract more customers. - **Entertainment and Media:** Media companies and influencers can expand their pet-related programming and content by partnering with pet accessory and pet supply companies. - **Marketing and Branding:** Marketing agencies and branding firms can help pet industry companies create and execute celebrity and influencer-led campaigns to drive more sales and increase brand awareness. ## Related on Trend Hunter - [Influencer Dog Treat Collections](https://www.trendhunter.com/trends/influencer-dog-treat-collection.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Digital Pet Fashion Lines](https://www.trendhunter.com/trends/pepa-paris.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [Luxury Dog Accessories](https://www.trendhunter.com/trends/celine-1.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Rapper-Inspired Tequila Brands](https://www.trendhunter.com/trends/megan-thee-stallion-1.md) - [People-Pet Treat Packs](https://www.trendhunter.com/trends/mars-tails-treating-pack.md)