# Upcycled Couch Sports Bags Off The Couch Bags Celebrate the Return to Sport By Laura McQuarrie | Published 2022-02-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/off-the-couch-bags References: [newswire](https://www.newswire.ca/news-releases/kellogg-s-vector-celebrates-rec-sports-return-by-turning-couches-into-sports-bags-874897775.html) & [OffTheCouchBags](http://OffTheCouchBags.ca)  Kellogg's Vector wants to help Canadians celebrate the return of recreational sports with Off The Couch Bags, a line of five one-of-a-kind, limited-edition sports bags that are "made from the couches we've been stuck on for so long." These unique bags are handcrafted in Canada and made from actual pre-loved couches purchased from a community-focused charitable organization. These bags are designed for the country's favorite sports and the lineup includes The Socctional soccer bag, The 40-Loveseat, [The Ol' Leather for baseball](https://www.trendhunter.com/trends/baseball-crossbody-bag), The Chestpressterfield for toting to the gym and The Slapshottoman for hockey players. Steve Persico, Co-Chief Creative Officer at Leo Burnett Toronto, says "Ripping up the couches we've been stuck on and turning them into sports bags is a symbol of turning our pent-up energy into something positive as we finally get back in the game." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 96% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Upcycling:** Opportunity for companies to create innovative products using discarded materials for eco-conscious consumers. - **Limited Edition Products:** Opportunity for companies to create exclusive and unique products for consumers looking to stand out in the crowd. - **Community-focused Initiatives:** Opportunity for companies to engage with and support local charities while promoting their products. ### Sectors Adopting This - **Sporting Goods:** Creating sports equipment that promotes sustainability and uniqueness could attract eco-conscious consumers. - **Furniture:** Creating upcycled furniture products could appeal to environmentally conscious customers who prioritize sustainability. - **Fashion and Accessories:** Creating limited edition bags and other accessories made from sustainable materials allows companies to tap into the growing market for eco-conscious fashion options. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md) - [Cereal-Inspired Statement Bags](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag.md) - [Cheeky Holiday-Inspired Sofa Campaigns](https://www.trendhunter.com/trends/couchmas.md) - [Baseball-Inspired Bag Designs](https://www.trendhunter.com/trends/baseball-crossbody-bag.md) - [Co-Branded Pickleball Bags](https://www.trendhunter.com/trends/pickleball-bag.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md) - [Inflatable Tote-Style Seats](https://www.trendhunter.com/trends/bag-sofa.md) - [Envelope-Packaged Couch Designs](https://www.trendhunter.com/trends/couch-in-an-envelope.md)