# Mock Off-Road Kits Volkswagen Supplies the Essentials for the Look of an Off-Road Adventure By Laura McQuarrie | Published 2015-03-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/off-road-adventure References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/03/volkswagen-instant-off-road-kit.html) & [volkswagen-me](http://www.volkswagen-me.com/en-vwme.html) Even with the right cars, not all drivers push their vehicles to the limit with an off-road adventure. With this in mind, [Volkswagen Middle East](https://www.trendhunter.com/trends/volkswagen-halftrack-fox) created the Instant Off-Road Kit, designed to "get you to the great outdoors and back in less than 5 minutes," without any travel at all. The kit simulates the rugged feeling of an off-road adventure with items like bandages, fake blood, [spray-on mud](https://www.trendhunter.com/trends/you-are-how-you-car), instant tanner, plus leaves, dirt and a few bugs to embellish you and your car with. The kit comes with a humorously illustrated guide, serving as an instruction manual for suggested use of these items. Despite having a limited budget for the project, the Instant Off-Road Kit was named Silver as a Promotional Item Design winner at the Dubai Lynx Festival 2015. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Off-road Simulation:** Disruptive innovation opportunity: Develop virtual reality (VR) experiences that can simulate the feeling of an off-road adventure without leaving home. - **Adventure Lifestyle Accessories:** Disruptive innovation opportunity: Create a line of adventure-themed lifestyle accessories, such as clothing, gear, and home decor, to cater to those who crave the off-road aesthetic. - **Humorous Promotional Items:** Disruptive innovation opportunity: Design funny and entertaining promotional items that can generate buzz and increase brand awareness. ### Where This Applies - **Automotive Accessories:** Disruptive innovation opportunity: Develop innovative automotive accessories that enhance the off-road experience, such as specialized lighting, audio systems, or protective coatings. - **Event Planning and Marketing:** Disruptive innovation opportunity: Offer event planning and marketing services for companies looking to create unique promotional campaigns and activations that resonate with their target audience. - **Virtual Reality (VR) Technology:** Disruptive innovation opportunity: Expand the applications of virtual reality (VR) technology beyond gaming and entertainment to include immersive off-road adventure experiences. ## Related on Trend Hunter - [Tailgating SUV Functional Kits](https://www.trendhunter.com/trends/suv-kit.md) - [Custom-Modified Off-Road Vans](https://www.trendhunter.com/trends/volkswagen-halftrack-fox.md) - [Off-Road SUV Performance Kits](https://www.trendhunter.com/trends/roush.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Compact Fully-Functioning Camp Vehicles](https://www.trendhunter.com/trends/busbox.md) - [Outdoorsy Rugged SUV Designs](https://www.trendhunter.com/trends/outlander-trail-edition.md) - [Off-Road Converted Camper SUVs](https://www.trendhunter.com/trends/tecrawl-gcamper-kit.md) - [Rental-Compatible Camper Kits](https://www.trendhunter.com/trends/camper-kits.md) - [Anniversary Automotive Condiments](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand.md)