# Power Button Branding Off Buttermilk Packaging Promotes an Unplugged Potable Product By Amelia Roblin | Published 2011-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/off-buttermilk-packaging References: [thedieline](http://www.thedieline.com/blog/2011/11/2/off.html) & [julianhrankov](http://www.julianhrankov.com/) Every week when you visit the grocery store it seems as though products are becoming all the more convoluted and complicated with boosts, enrichments and enhancements. Off Buttermilk packaging symbolizes the consumer's strength to say "no" to such overly engineered edibles in favor of items that contain pure and natural benefits. The design of the label presents a bit of a paradox because the logo's iconic look is inspired by the world of electronic technology. But creator Julian Hrankov urges the drinker to switch off her busyness and metaphorically go "offline" from life's stresses and demands for just a few moments. The ingredient list associated with the Arla Foods beverage is a very short one, mentioning the creamy dairy liquid and real vanilla. Off Buttermilk packaging embodies the ideal of going organic to turn on your best performance. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 36% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Packaging:** Opportunity for brands to use minimalistic and straightforward packaging design to communicate purity and simplicity. - **Disconnecting From Technology:** Opportunity for brands to promote unplugging and taking a break from technology to reduce stress and improve well-being. - **Organic and Natural Products:** Opportunity for brands to highlight organic and natural ingredients to cater to consumer demand for clean and healthy options. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to adopt minimalist packaging design and promote natural ingredients. - **Wellness and Lifestyle:** Opportunity for wellness and lifestyle brands to promote the importance of unplugging from technology and embracing a more balanced lifestyle. - **Consumer Goods:** Opportunity for consumer goods companies to incorporate simplicity and naturalness into their product packaging to appeal to conscious consumers. ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md)