# Sports-Backed Bug Sprays The OFF!® Brand Partners with Little League® Baseball and Softball By Kalin Ned | Published 2025-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/off-brand References: [prnewswire](https://www.prnewswire.com/news-releases/off-and-little-league-baseball-and-softball-partner-to-help-families-say-yes-to-outdoor-play-302391264.html)  The [OFF!®](https://www.trendhunter.com/trends/off-active-insect-repellent) brand has launched a multiyear partnership with [Little League® Baseball](https://www.trendhunter.com/trends/lost-in-the-sauz) and Softball. Through this initiative, the brand aims to encourage families to spend more time outdoors while addressing the challenges of insect protection. This collaboration coincides with the release of a new product line by the OFF!® brand — OFF!® for Adults & Kids. This new formulation is designed to provide a fragrance-free, non-greasy mosquito and tick repellent that is suitable for children aged one and older. The launch of this product and partnership responds to a recent survey conducted by The [Harris Poll](https://www.trendhunter.com/trends/i-cant-can), which found that over half of U.S. parents believe their children spend less time outdoors than they did at the same age, with a majority preferring screen time over outdoor play. By aligning with a globally recognized youth sports organization, OFF!® seeks to promote outdoor activities while offering practical solutions to common barriers. Image Credit: OFF!® ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 32% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Youth-oriented Outdoor Products:** Collaborations with youth sports organizations create opportunities for brands to promote outdoor play while addressing parental concerns about safety and convenience. - **Fragrance-free Insect Repellents:** The development of unscented and non-greasy bug sprays offers a disruption in the insect protection market, appealing to consumers who seek comfort and efficacy. - **Family-centric Lifestyle Partnerships:** Partnering with family-focused entities allows brands to enhance their reach and foster environments where quality time outdoors is prioritized. ### Industries Being Reshaped - **Insect Repellent Industry:** Innovative product formulations that cater to both kids and adults enhance the market dynamics, driven by consumer demands for safe and versatile solutions. - **Youth Sports Leagues:** Integrations with consumer goods companies offer leagues additional resources and incentives to increase participation and engagement among children. - **Outdoor Lifestyle Brands:** Collaborative initiatives with sports organizations allow lifestyle brands to strengthen their messaging around family health and wellness through outdoor activities. ## Related on Trend Hunter - [Child-Centric Insect Repellent Sprays](https://www.trendhunter.com/trends/insect-repellent-spray.md) - [Insect Repellent Sprays](https://www.trendhunter.com/trends/off-active-insect-repellent.md) - [In-App Mosquito Forecasts](https://www.trendhunter.com/trends/in-app-mosquito-forecast.md) - [Odorless Insect Repellents](https://www.trendhunter.com/trends/mosquito-tick-repellent.md) - [Comprehensive Outdoor Protection Sprays](https://www.trendhunter.com/trends/bullfrog-2-in-1-sunscreen.md) - [Hybrid Bug Spray Sunscreens](https://www.trendhunter.com/trends/skin-so-soft-bug-guard.md) - [Family-Focused Disinfectant Lines](https://www.trendhunter.com/trends/familyguard.md) - [Skin-Friendly Insect Sprays](https://www.trendhunter.com/trends/fumakilla-skin-vape.md) - [Community-Focused Youth Sports Partnerships](https://www.trendhunter.com/trends/baseball-qubec.md)