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# Luxurious Law-Breaking Editorials
Carol Ribeiro Breaks all the Rules for OF Magazine August 2013

By Sarah St.Jules | Published 2013-07-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/of-magazine-august-2013
References: [rdujour](http://rdujour.com/2013/07/18/carol-ribeiro-for-of-magazine/) & [fashiongonerogue](http://www.fashiongonerogue.com/carol-ribeiro-plays-a-chic-jailbird-in-of-magazine-by-jacques-dequeker/)

Rules were made to be broken when it comes to the fashion industry, and OF Magazine August 2013 issue takes that theme literally. The subject -- or jailbird -- of this editorial is Carol Ribeiro, who plays the perfect jewel thief. Unfortunately, her luck has run out, and she is being sent to jail.

Throughout the shoot, Ribeiro is in a mix of dresses with [luxurious fabrics such as fur](https://www.trendhunter.com/trends/bach-mai), but the clothes are not the star of this editorial. She is wearing [extravagant jewelry](https://www.trendhunter.com/trends/shapes-of-extraleganza) and accessories that seem to get bigger as the shoot goes on. In the end, Ribeiro gets off free, and exits a cell in a stunning blue cape-inspired top, tight black pants and a [statement necklace](https://www.trendhunter.com/trends/virtuosity-high-jewelry) large enough to stop traffic. The OF Magazine August 2013 issue and Carol Ribeiro make jail look sort of fabulous while displaying jewelry that may be worth serving time for.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 73% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Rule-breaking Fashion Editorials:** Fashion publications are breaking the rules and pushing boundaries with editorial content that glorifies rule-breaking behaviour
- **Luxurious Statement Accessories:** There is a growing demand for luxurious and extravagant statement jewelry and accessories that make a bold statement in high-end fashion
- **Controversial Brand Marketing:** Brands are trying to shock and create controversy by depicting models in settings that provoke a strong reaction, redefining what is considered acceptable in advertising

### Sectors Adopting This

- **Fashion and Luxury Goods:** The fashion industry can explore bold and provocative imagery that celebrates rule-breaking behaviour and promotes luxurious statement accessories
- **Jewelry Industry:** Jewelry makers can tap into the growing demand for bold and extravagant statement jewelry showcased in high-end fashion
- **Advertising Industry:** Brands can experiment with provocative and controversial marketing techniques that challenge traditional notions of acceptability to create buzz and appeal to their target audience

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