# Flower-Centric Running Shoes Nike's Odyssey React Sneakers are Adorned in Colorful Floral Prints By Amy Duong | Published 2018-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/odyssey-react References: [hypebeast](https://hypebeast.com/2018/11/nike-odyssey-react-floral) & [nike](https://www.nike.com/us/en_us/) [Nike](https://www.trendhunter.com/trends/nike-infinityrn-4) introduces a new iteration of the signature Odyssey React running silhouette and it is complete with floral and fauna patterns all throughout the uppers. The sneakers boast a predominantly black color as black nylon materials make up the entire foundation. The dark material is contrasted by bright [floral graphics](https://www.trendhunter.com/trends/atmos-pink-and-adidas) that decorate the entire upper with the exception of the heel cap. Branding details are incorporated in the form of the iconic Swooshes on the sides and branding that reads "Epic React" at the heel tab and the counter. All of this sits atop the signature [React foam midsole](https://www.trendhunter.com/trends/nike-vomero-18) accompanied by a TPU heel clip in light green to match the light green outsoles crafted from traction-sensible rubber. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Floral-print Sneakers:** Opportunity for sports apparel companies to incorporate unique, eye-catching designs into their footwear. - **Mixed-material Footwear:** Potential for shoe manufacturers to experiment with combining different materials and textures to create distinctive products. - **Print-on-demand Shoes:** Possibility for companies to offer customized sneakers with personalized graphics and designs. ### Industries Being Reshaped - **Sports Apparel:** Companies in the sports apparel industry can benefit from incorporating unique design elements into their product lines. - **Footwear Manufacturing:** Shoe manufacturers can explore incorporating a variety of materials and textures in their products to appeal to consumers. - **Print-on-demand Services:** Opportunity for print-on-demand service providers to offer customizable shoes with personalized designs and graphics. ## Related on Trend Hunter - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Iridescent Fall-Ready Sneakers](https://www.trendhunter.com/trends/olive-flak.md) - [Cosmic-Inspired Running Shoes](https://www.trendhunter.com/trends/cosmic-runner.md) - [Neon Tonal Performance Runners](https://www.trendhunter.com/trends/alphafly-3-sneaker.md) - [Vibrant Beauty-Inspired Footwear](https://www.trendhunter.com/trends/nike-x-milk-makeup.md) - [Responsive Dual-Foam Sneakers](https://www.trendhunter.com/trends/nike-vomero-18.md) - [Textural Check-Adorned Shoes](https://www.trendhunter.com/trends/zoom-vomero-1.md)