# Hydrating Pigmented Lip Glosses The Odyssey Lip Oil Gloss is Rich in Nourishment, Color & Shine By Laura McQuarrie | Published 2023-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/odyssey-lip-oil-gloss References: [happi](https://www.happi.com/contents/view_breaking-news/2023-08-16/milk-makeup-introduces-odyssey-lip-oil-gloss-938418/) & [milkmakeup](https://milkmakeup.com/products/odyssey-lip-oil-gloss?variant=globetrot-sky-blue-shimmer) [Milk Makeup's](https://www.trendhunter.com/trends/kush-lip-oil) newest release is the [Odyssey](https://www.trendhunter.com/trends/3711-odyssey) Lip Oil Gloss, a [hybrid lip product](https://www.trendhunter.com/trends/lifter-glaze-lip-balm) that uniquely delivers pigmented hydration. This gloss is packed with nourishing, vitamin-rich oils and goji berry extract, plus ethically sourced crushed ruby and sapphire gemstones. As beauty consumers' preferences evolve, comfort has become paramount in their expectations for lip gloss, marking a departure from sticky or drying formulations of the past. In response, a new wave of hybrid products has emerged, drawing inspiration from the soothing qualities of lip balms and the nourishing effects of oils, offering a seamless blend of comfort and style. On its latest release, Milk Makeup says that its Odyssey Lip Oil Gloss "packs the high shine of a gloss with the hydration of an oil." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 45% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hybrid Lip Products:** The emergence of hybrid lip products combines the soothing qualities of lip balms with the nourishing effects of oils, offering a seamless blend of comfort and style. - **Nourishing Lip Glosses:** Beauty consumers' evolving preferences have led to the demand for lip glosses that provide nourishment, marking a departure from sticky or drying formulations of the past. - **Pigmented Lip Glosses:** The demand for pigmented lip glosses has increased as consumers look for products that deliver both color and hydration. ### Industries Being Reshaped - **Beauty Products:** The beauty products industry has seen an emergence of hybrid lip products that offer a seamless blend of comfort and style. - **Cosmetics:** Within the cosmetics industry, there is a growing demand for lip glosses that provide nourishment and avoid sticky or drying formulations. - **Personal Care:** The personal care industry has witnessed an increased demand for pigmented lip glosses that offer both color and hydration to consumers. ## Related on Trend Hunter - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md) - [Goat Milk Lip Oils](https://www.trendhunter.com/trends/oh-mega-milk-lip-oil.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Extra-Glossy Lip Oils](https://www.trendhunter.com/trends/glow-reviver-lip-oil.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md)