# Updated Retro Glamour 'The Odyssey' by Brendan Zhang Updates the 50s Aesthetic By Marissa Brassfield | Published 2010-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/odyssey-by-brendan-zhang References: [behance.net](http://www.behance.net/gallery/The-Odyssey/794251) & [milkphotographie](http://www.milkphotographie.com/) 'The Odyssey' by Brendan Zhang is a short photo shoot that updates the [classic 50s housewife aesthetic](https://www.trendhunter.com/trends/nikos-koulis). A translucent beaded necklace takes the place of a [pearl necklace](https://www.trendhunter.com/trends/modern-retro-collection), while smart lacy gloves supplant kid gloves; the model wears a [simple white shift dress](https://www.trendhunter.com/trends/contemporary-femininity) in place of the polyester or wool suit her retro counterpart might have worn. The shoot itself takes place in the middle of a glass-and-steel orb-like structure, a most futuristic setting. See more images from 'The Odyssey' by Brendan Zhang above. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Updated Retro Fashion:** Opportunity for fashion brands to incorporate modern elements into classic retro styles, updating the 50s aesthetic for contemporary consumers. - **Translucent Accessories:** Innovative materials and designs for accessories can offer an alternative to traditional jewelry, such as substituting pearl necklaces with translucent beaded necklaces. - **Futuristic Set Designs:** Set designers can explore futuristic and orb-like structures to create visually stunning and unique environments for photoshoots or events. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the updated retro trend by offering a range of modernized 50s-inspired clothing and accessories. - **Accessories Manufacturing:** Opportunity for accessory manufacturers to develop innovative translucent materials and designs for necklaces, bracelets, and other accessories. - **Event Planning:** Event planners can incorporate futuristic set designs and structures to create visually captivating and immersive experiences for guests. ## Related on Trend Hunter - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)