# Caffeinated Adaptogenic Elixirs Odyssey 222 Features 222mg of Caffeine Derived from Green Tea By Laura McQuarrie | Published 2024-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/odyssey-222 References: [bevnet](https://www.bevnet.com/news/2024/new-products-gallery-sodastreams-mtn-dew-line-plus-mockly-uncle-matts-and-guru) & [odysseyelixir](https://odysseyelixir.com/products/222-variety-pack)  Odyssey 222 is a new line from [functional beverage brand](https://www.trendhunter.com/trends/adaptogen-energy-drinks) Odyssey and it pairs the brand’s proprietary blend of [Lion’s](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane) Mane and Cordyceps with 222mg of caffeine derived from green tea. These all-new canned beverages made with fruit juice concentrate are ready to fuel full, active lives in flavorful varieties like Cherry Lime, Strawberry Watermelon and Pineapple Mango. These sparkling elixirs offer all of the energy-boosting, focus-enhancing mind-body benefits of [adaptogenic mushrooms](https://www.trendhunter.com/trends/muush) that fans have come to know, love and integrate into their busy lives with Odyssey's Zero Caffeine offerings. The brand's 222 products and variety pack align with numerology, which points to the number as one that "[vibrates] with optimism, hope, fortune, and joy." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 37% | Activity: 65% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Energy Beverages:** The growth of functional energy beverages like Odyssey 222, combining adaptogenic mushrooms and caffeine, presents disruptive innovation opportunities in the beverage industry. - **Adaptogenic Mushroom Blends:** The popularity of beverages containing adaptogenic mushroom blends, such as Odyssey 222's Lion's Mane and Cordyceps blend, creates opportunities for innovation in the health and wellness industry. - **Numerology-inspired Products:** The trend of numerology-inspired products, like Odyssey 222's variety pack aligned with the numerology of number 222, opens up opportunities for unique marketing and branding strategies in various industries. ### Who This Affects Most - **Beverage Industry:** In the beverage industry, there are opportunities to disrupt the market by offering functional energy beverages that combine adaptogenic mushrooms and caffeine, similar to Odyssey 222. - **Health and Wellness Industry:** The health and wellness industry can explore innovative product offerings by incorporating adaptogenic mushroom blends, such as the Lion's Mane and Cordyceps blend found in Odyssey 222. - **Marketing and Branding Industry:** The marketing and branding industry can leverage the popularity of numerology-inspired products, like Odyssey 222's variety pack aligned with the numerology of number 222, to create unique and compelling campaigns for clients. ## Related on Trend Hunter - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Functional Beverage Expansions](https://www.trendhunter.com/trends/odyssey-functional-energy-partners.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Next-Gen Wellness Drinks](https://www.trendhunter.com/trends/wellness-drinks.md) - [Hydration-Driven Wellness Energy Drinks](https://www.trendhunter.com/trends/hippie-energy.md) - [Adaptogenic Iced Tea Lemonades](https://www.trendhunter.com/trends/space-tea.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md)