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# Vivid Rubbery Streetwear Sneakers
Off-White's ODSY-1000 Sneakers Boast Premium Rugged Details

By Amy Duong | Published 2019-06-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/odsy1000
References: [hypebeast](https://hypebeast.com/2019/6/off-white-odsy-1000-sneakers) & [instagram](https://www.instagram.com/off____white/?utm_source=ig_embed)

Streetwear giant Off-White introduces a new collection of ODSY-1000 sneakers for the season, strongly designed from an angle that explores [Trail-themed inspirations](https://www.trendhunter.com/trends/xtwhisper-1). The sneakers are informed with a blend of mesh, embroidery, rubber, suede, and translucent netting details.

The uppers feature a premium mixture of luxurious details, with the white tongue featuring a rubber tab in pink woven at the top. The eye-stays are made from elastic orange materials and is showcased through a clear panel netting that is covered up by the [signature Arrow logo referencing the brand](https://www.trendhunter.com/trends/wave-mujin-tl-mid-gtx-1). The back of the shoe displays a rubber heel cage and it is accompanied by a pull tab woven through made from the iconic yellow caution tape emblem. Rounding out the sneakers are large traction spikes at the foundation for some rugged elements.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 62% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Rubbery Streetwear:** The combination of luxury and rubbery textures in streetwear apparel offers opportunities for the creation of new, edgy styles.
- **Rugged Trail-themed Sneakers:** Innovations in sneaker design offer opportunities for disruptive innovation in the outdoor activity apparel industry.
- **Translucent Netting Details:** The incorporation of translucent netting details in fashion apparel has the potential to revolutionize the way clothing is designed and perceived.

### Who This Affects Most

- **Streetwear Fashion:** Innovators in the streetwear fashion industry could take advantage of the interplay of luxurious and rubbery textures in apparel design trending in the market.
- **Sneaker Industry:** Sneaker companies that explore design inspirations from the outdoor activity theme can offer a new segment in the overall footwear market.
- **Fashion Apparel Industry:** The incorporation of translucent netting details in fashion apparel has great potential market demand as an innovative and unique feature in clothing design.

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