# Preventative Odor-Blocking Sprays The 'SWIFF' Odor Protection Spray Lasts Up to Five Washes By Michael Hemsworth | Published 2022-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/odor-protection-spray References: [thegadgetflow](https://thegadgetflow.com/portfolio/swiff-natural-odor-protection-guards-materials-from-bad-odors-for-at-least-5washes/) & [kickstarter](https://www.kickstarter.com/projects/jjrichardson/swiff-spray-and-stay-fresh?ref=d2wsk2&utm_source=GadgetFlow&utm_campaign=GadgetFlow) The 'SWIFF' odor protection spray is a preventative solution for consumers to use on their clothing, [shoes and accessories](https://www.trendhunter.com/trends/shoe-protection) to combat against unwanted odors. The product is infused with [silver ions](https://www.trendhunter.com/trends/allday-silver-socks) and gallnuts to deliver a natural odor-inhibiting function, which will last for a very long time. A single bottle will offer protection for over 15 shirts or pairs of shoes, more than 30 pairs of socks or any other combination required. The 'SWIFF' odor protection spray is hypoallergenic and is rated to maintain its functionality for at least five washes. This makes it a great product to use on a daily basis, but will really show off its abilities when used during travel. The product could eliminate the need for constant clothing washing. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 76% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Preventative Odor Protection:** Using innovative ingredients and natural functions to prevent odors in clothing and accessories for extended periods of time. - **Hypoallergenic Sprays:** Creating sprays with natural ingredients that are gentle on skin and suitable for daily use. - **Travel-specific Sprays:** Designing odor-protection sprays that are compact and long-lasting for use during extended travel. ### Industries Being Reshaped - **Fashion and Apparel:** Innovating odor-blocking sprays for clothing and accessories to provide consumers with products that extend the lifespan of their wardrobe. - **Personal Care and Cosmetics:** Creating hypoallergenic sprays that are gentle on skin and can be used on a daily basis. - **Travel and Tourism:** Developing travel-specific sprays that provide long-lasting odor protection for travelers and backpackers to avoid the need for constant washing. ## Related on Trend Hunter - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Activewear-Oriented Deodorizing Sprays](https://www.trendhunter.com/trends/hex-deodorizing-spray.md) - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md) - [Sweat-Proof Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioning-spray.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Odor-Eliminating Storage Boxes](https://www.trendhunter.com/trends/nutroz-enclosed-ozone-device.md) - [Non-Electric Deodorizing Bidets](https://www.trendhunter.com/trends/whift-bidet.md) - [Innovative Bacteria-Free Bedding](https://www.trendhunter.com/trends/prossioni.md)