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# Android-Powered TV Subscriptions
Odido Launches a New Android TV Service and Internet Bundles

By Kanesa D | Published 2023-11-29 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/odido
References: [digitaltveurope](https://www.digitaltveurope.com/2023/11/29/netherlands-odido-launches-android-tv-based-offering/#close-modal) & [odido.nl](https://www.odido.nl/)

![Android-Powered TV Subscriptions](https://cdn.trendhunterstatic.com/thumbs/520/odido.jpeg)

Odido has recently launched an [Android TV-based decoder](https://www.trendhunter.com/trends/smart-tv-hardware), a cutting-edge addition to its service offerings. This innovative device, named the Mediabox, is now being presented as a standard feature for new customers opting for both TV subscriptions and internet services.

Customers are presented with [two distinct subscription options](https://www.trendhunter.com/trends/vehicle-service). The first, priced at €12.50 per month plus an additional €2.50, provides access to the Mediabox. Alternatively, users can opt for an [online app](https://www.trendhunter.com/trends/proximus), also priced at €12.50, which allows streaming on up to four devices simultaneously.

Along with the TV subscriptions, Odido is also offering two high-end internet bundles at different price points. For €60, customers can enjoy an impressive 2Gbps internet speed, while the top-tier option offers a remarkable 8Gbps for €85.

Image Credit: Odido

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 76% | Activity: 86% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What's Driving This Trend

- **Android TV Subscriptions:** The launch of an Android TV-based decoder provides a cutting-edge addition to TV subscription offerings, enhancing user experience.
- **Mediabox Device:** The introduction of the Mediabox offers a standard feature that combines TV subscriptions and internet services for new customers.
- **High-speed Internet Bundles:** The availability of high-end internet bundles at different price points allows customers to experience impressive internet speeds for seamless connectivity.

### Who This Affects Most

- **TV Subscription Services:** The launch of the Android TV-based decoder presents disruptive innovation opportunities for companies within the TV subscription services industry.
- **Streaming Platforms:** The online app option for streaming on multiple devices simultaneously opens up disruptive innovation opportunities for companies in the streaming platforms industry.
- **Internet Service Providers:** The introduction of high-speed internet bundles provides disruptive innovation opportunities for companies in the internet service providers industry to cater to customers' increasing demand for faster internet speeds.

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