# Avian Film Screening Promos ODEON Recently Chose Small Chicks to Review the Latest Blockbusters By James Robinson | Published 2015-04-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/odeon-easter-chicks-bunnies References: [mirror](http://www.mirror.co.uk/lifestyle/gallery/easter-chicks-bunnies-review-latest-5429027?fb_ref=Default) In a move bound to ruffle the feathers of film critics, ODEON brought the [traditions of Easter](https://www.trendhunter.com/trends/hershey-easter-products) to life by inviting 20 chicks and three bunnies to its iconic Leicester Square Studios to watch the latest [Easter blockbusters](https://www.trendhunter.com/trends/haribo-movie-night-snack-kits). The chicks and bunnies were analysed by an animal expert who found that the animals enjoyed The Spongebob Movie: Sponge Out of Water the most. The Easter chicks remained active, animated and interested throughout each trailer whilst the [Easter bunnies](https://www.trendhunter.com/trends/the-big-easter-bunny-off) maintained a composed, relaxed and chilled-out pose throughout each film. The chicks and bunnies also watched trailers for Big Hero 6, Home, Cinderella, Fast & Furious 7, The Divergent Series: Insurgent. ODEON will be releasing a new review video every day in the run up to Easter. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Animal Movie Critics:** Using animals to review movies as a new form of marketing. - **Easter-themed Advertising:** Using Easter as an opportunity for unique marketing strategies. - **Audience Experience Enhancement:** Exploring new ways to enhance the movie-viewing experience. ### Sectors Adopting This - **Film Industry:** Incorporating novel techniques to promote films and attract audiences. - **Advertising Industry:** Creating innovative and unique advertising strategies. - **Animal Entertainment:** Exploring how animals can be included in the entertainment experience. ## Related on Trend Hunter - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md) - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [Collaboration Easter Chocolate Products](https://www.trendhunter.com/trends/nestle-easter-products.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Sweet Springtime Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-easter-range.md) - [Spring-Inspired Easter Market Ads](https://www.trendhunter.com/trends/fresh-thyme-market.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md)