# Microwavable Oden Comfort Foods Toyo Offers a Classic Japanese Favorite to Keep Warm this Winter By Amy Duong | Published 2020-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oden References: [japantoday](https://japantoday.com/category/features/new-products/even-easier-than-instant-ramen-microwavable-oden-gives-you-japanese-winter-comfort-food-asap) [Oden](https://www.trendhunter.com/trends/anya-forger) is a popular fish cake stew that is often enjoyed in Japan and other parts of the world. Toyo now offers a more convenient option of the traditional dish. During the colder seasons, many like to warm up with a bowl of stewed vegetables and fish cake. This can be a tedious process and Toyo launches the 'Oden Wafu Dashi' as the [quick and easy solution](https://www.trendhunter.com/trends/premium-instant-soups). The snack is a tall cup that can be prepared using only a few simple steps without the need to add water at all. It is recommended to simply peel back the paper and [put in the microwave](https://www.trendhunter.com/trends/japanese-paulownia-steamer). The contents in the Oden include egg, konnyaku, roasted chikuwa fish cake, daikon radish, and stock. Image Credit: Toyo Beverage ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Convenient Comfort Foods:** The demand for pre-packaged and microwaveable comfort foods is on the rise, providing an opportunity for brands to innovate and offer quick and easy solutions for consumers. - **Streamlined Food Preparation:** Consumers are seeking hassle-free cooking options that eliminate the need for multiple steps or additional ingredients, creating space for brands to develop easy-to-prepare food products. - **Authentic Flavors in Convenient Packaging:** There is a growing market for traditional dishes packaged in convenient formats, allowing consumers to enjoy authentic flavors without the time-consuming preparation process. ### Who This Affects Most - **Frozen Food Industry:** The frozen food industry can capitalize on the demand for convenient comfort foods by introducing a range of pre-packaged, microwaveable options that offer the flavors of popular dishes like Oden. - **Snack Food Industry:** The snack food industry can explore the development of ready-to-eat cups containing traditional comfort foods like Oden, targeting consumers who seek quick and satisfying snacks. - **Packaging Industry:** The packaging industry can contribute to disruptive innovation by creating packaging solutions that ensure the convenience and freshness of pre-packaged comfort foods for an extended shelf life. ## Related on Trend Hunter - [Drinkable Porridge Soup Refreshments](https://www.trendhunter.com/trends/canned-porridge-soup.md) - [Freeze-Dried Japanese Meals](https://www.trendhunter.com/trends/kayanoya-usa-1.md) - [Warming Korean Soup Products](https://www.trendhunter.com/trends/ottogi-2.md) - [At-Home Ramen Products](https://www.trendhunter.com/trends/kayanoya-usa.md) - [Japanese-Style Savory Pancakes](https://www.trendhunter.com/trends/vegetable-pancake.md) - [Clean Microwavable Meals](https://www.trendhunter.com/trends/microwavable-meal-cups.md) - [Train Station Sake Experiences](https://www.trendhunter.com/trends/oden-de-atsukan-station.md) - [Japanese-Inspired Cod Fillets](https://www.trendhunter.com/trends/pc-easy-cook.md) - [Japanese-Themed Bodega Meals](https://www.trendhunter.com/trends/bessou-snack-shop.md)