# Athlete-Themed Luxury Cars DREAMWORKS MOTORSPORTS Made a Custom Rolls-Royce Odell Beckham Jr Car By Daniel Johnson | Published 2019-05-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/odell-beckham-jr-car References: [hypebeast](https://hypebeast.com/2019/5/odell-beckham-jr-custom-rolls-royce-info) & [autoblog](https://www.autoblog.com/2019/05/29/odell-beckham-jr-rolls-royce/#slide-endcap) DREAMWORKS MOTORSPORTS customized a Rolls-Royce, in order to make an Odell Beckham Jr car for the Clevland Brown's Wide Receiver. The car was partially shown off on the football star's [Instagram](https://www.trendhunter.com/trends/passenger-princess-day), where Odell took a video of the [Rolls-Royce SUV](https://www.trendhunter.com/trends/holland-holland-edition). The car is Cleveland Browns-themed and has a prominent orange and black color scheme. The hood ornament is a small statue of the stars one-handed catch from 2014, a play that helped make Wide Receiver famous. The ornament, which was shown on Odell's Instagram, is also retractable. The SUV has floating Rolls-Royce center caps, tinted windows, and 26inch wheels. DREAMWORKS MOTORSPORTS also placed a [custom subwoofer system](https://www.trendhunter.com/trends/lexani-motorcars) in the trunk of its Odell Beckham Jr car. Image Credit: DREAMWORKS MOTORSPORTS ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Customized Luxury Cars:** The trend of customizing luxury cars to reflect the personality and interests of their owners presents disruptive innovation opportunities for car customization companies. - **Athlete-themed Vehicles:** The rise of athlete-themed vehicles, like the Rolls-Royce Odell Beckham Jr car, opens up opportunities for collaborations between sports stars and luxury car manufacturers. - **Prominent Personal Branding:** The prominence of personal branding in the design of the Rolls-Royce Odell Beckham Jr car showcases the potential for brands to create unique and exclusive products for individual celebrities or influencers. ### Industries Being Reshaped - **Luxury Car Customization:** The luxury car customization industry can capitalize on the trend of customized athlete-themed vehicles by offering tailored design and modification services for athletes and high-profile clients. - **Sports Marketing:** The sports marketing industry can explore partnerships with luxury car manufacturers to create limited-edition athlete-themed vehicles as a means of strengthening brand associations and engaging sports enthusiasts. - **Celebrity Product Collaborations:** The rise of athlete-themed luxury cars presents an opportunity for celebrity product collaborations with luxury car brands, where exclusive editions can be created to appeal to the unique fan bases of sports stars. ## Related on Trend Hunter - [Auto-Inspired Decor Items](https://www.trendhunter.com/trends/cameo-1.md) - [L.A. Basketball-Themed G-Wagons](https://www.trendhunter.com/trends/mansory.md) - [Customized Soccer Team Cars](https://www.trendhunter.com/trends/2024-mls-cup.md) - [Luxe Wood-Accented Sedans](https://www.trendhunter.com/trends/rollsroyce-amethyst-droptail.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Opulent Arcade Culture Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-ghost-gamer.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md)