# Playful Dry Shampoo Collabs Odele x Susan Alexandra Launch the ‘Touch-Ups To Go’ Bag Charm Set By Debra John | Published 2025-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/odele-x-susan-alexandra References: [odelebeauty](https://odelebeauty.com/products/touch-ups-to-go) & [instagram](https://www.instagram.com/p/DNQYI_WNf2t/)  Odele x Susan Alexandra present the limited-edition 'Touch-Ups To Go Bag Charm Set,' a collaboration that blends functional hair care with distinctive, fashion-forward design. The set includes Odele’s acclaimed 'Dry Shampoo' in a custom beaded holder with a cloud-shaped charm designed by Susan Alexandra, accompanied by deluxe mini sizes of the '[Odele Air Dry Styler](https://www.trendhunter.com/trends/odele-curl-collection)' and 'Hair Oil.' Purposefully crafted for portability, the beaded holder is sized to fit the Dry Shampoo and clips securely onto any bag, making on-the-go hair refreshment both effortless and stylish. Inspired by early 2000s accessory trends and updated for a contemporary audience, this collaboration merges Susan Alexandra’s signature artisanal beadwork with Odele’s clean, minimalist aesthetic. The result is a refined take on the [premium bag charm trend](https://www.trendhunter.com/trends/hill-house-homes)—one that delivers both aesthetic appeal and practical utility. This launch underscores the growing demand for beauty products that seamlessly integrate convenience, design, and everyday functionality. Image Credit: Odele ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 91% | Activity: 91% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Portable Beauty Essentials:** The fusion of functionality and design in beauty products highlights the rising demand for portable solutions that cater to the on-the-go lifestyle. - **Fashion-inspired Beauty Collaborations:** The partnership between beauty and fashion brands signifies a growing trend towards collaborations that leverage iconic design elements to elevate product appeal. - **Premium Bag Charms:** The evolution of bag charms into multifunctional accessories reflects a shift towards items that prioritize both aesthetics and utility in everyday use. - **Sustainability in Beauty Accessories:** Integrating sustainable materials in product design represents a shift towards environmentally conscious consumables in the beauty industry. ### Where This Applies - **Beauty and Personal Care:** Innovations in portable and stylish beauty solutions point to a robust opportunity for growth within the beauty industry, catering to busy consumers seeking convenience. - **Fashion Accessories:** The blend of beauty products with fashion-focused design opens new avenues in the fashion industry for collaborations that offer unique, multifunctional items. - **Consumer Lifestyle Products:** Cross-industry partnerships are redefining consumer lifestyle categories by introducing products that seamlessly integrate utility with personal style. ## Related on Trend Hunter - [Travel-Friendly Co-Branded Product Bundles](https://www.trendhunter.com/trends/on-the-go-duo.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Volume-Boosting Haircare Solutions](https://www.trendhunter.com/trends/odele-haircare-product.md) - [Detox Dry Shampoos](https://www.trendhunter.com/trends/detox-dry-shampoo.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Mess-Inspired Bag Charms](https://www.trendhunter.com/trends/bissell-x-susan-alexandra.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md)