# Exfoliating Dual-Purpose Scrubs Odele's Scalp + Body Scrub Polishes, Moisturizes & Removes Buildup By Laura McQuarrie | Published 2024-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/odele-scalp-body-scrub References: [reviewed.usatoday](https://reviewed.usatoday.com/beauty/features/odele-scalp-scrub-pomade-launches) & [odelebeauty](https://odelebeauty.com/products/scalp-body-scrub)  [Odele's](https://www.trendhunter.com/trends/odele-haircare-product) Scalp + Body Scrub is a [two-in-one shower product](https://www.trendhunter.com/trends/2-in-1-cleanser-exfoliator) that exfoliates, moisturizes, removes buildup and gently smooths out roughness from head to toe. This dual-action polish targets dirt, oil and dead skin cells to reveal healthier skin when used before shampoo or body wash. Suited for all hair and body types, this plant-powered scrub features caffeine for conditioning, glycerin as a hair and skin humectant, and hydrolyzed rice protein and quinoa to help with moisture retention. This sensorial [scalp and body polish](https://www.trendhunter.com/trends/summer-daydream) boasts a light and refreshing all-natural citrus scent from botanically sourced essential oils and naturally derived materials. Multipurpose products like this one speak to consumers who are invested in whole-body skincare and acknowledge that body and scalp skin deserves to be as well cared for as facial skin. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 56% | Activity: 18% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Dual-purpose Skincare:** Innovative products that serve multiple functions in personal care routines, catering to time-conscious consumers seeking efficiency and effectiveness. - **Plant-powered Formulations:** Utilizing natural ingredients with skin and hair benefits to appeal to eco-conscious shoppers looking for sustainable beauty solutions. - **Sensorial Product Experiences:** Emphasizing sensory elements like scents and textures to enhance the user experience and create memorable moments during self-care rituals. ### Industries Being Reshaped - **Personal Care:** The personal care industry can explore hybrid products that combine skincare and haircare benefits, meeting the demand for streamlined routines. - **Beauty and Cosmetics:** Beauty brands can innovate by incorporating natural and plant-derived ingredients into their formulations, appealing to a growing market of environmentally conscious consumers. - **Wellness and Spa:** Wellness businesses can focus on creating immersive product experiences that engage multiple senses, offering holistic self-care solutions for their clients. ## Related on Trend Hunter - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Multi-Use Exfoliating Powders](https://www.trendhunter.com/trends/boscia-1.md) - [Multi-Functional Moisturizing Scrubs](https://www.trendhunter.com/trends/moisturizing-scrub.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Exfoliating Scalp Massagers](https://www.trendhunter.com/trends/scalp-massagers.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md)