# Accessible Gender-Neutral Haircare Products The New Odele Haircare Products Target Consumer Needs By Michael Hemsworth | Published 2021-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/odele-haircare-products References: [drugstorenews](https://drugstorenews.com/odele-releases-trio-hair-care-solutions) & [odelebeauty](https://odelebeauty.com) A new set of [Odele](https://www.trendhunter.com/trends/odele-curl-collection) haircare products have been unveiled by the [gender-neutral haircare brand](https://www.trendhunter.com/trends/arkive-makes-scents-collection) that target the needs of consumers and offer them an accessible option. The vegan haircare products include the [Dry Shampoo](https://www.trendhunter.com/trends/essential-dry-shampoo), Clarifying Shampoo and the Leave-in Detangling Tonic, which are all set to launch on January 31. The products are priced at under $12 each and target the specific preferences of consumers who are in search of products that are versatile at an accessible price point. The new Odele haircare products will be available for purchase from the brand's website as well as Target.com and are likely to be a hit amongst shoppers of all genders in need of high-quality solutions to tame their manes at an accessible price point. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 57% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Beauty Products:** Disruptive innovation opportunity in offering gender-neutral haircare and beauty products. - **Affordable Vegan Beauty:** Disruptive innovation opportunity in creating affordable vegan beauty products for all consumers. - **Accessible High-quality Haircare:** Disruptive innovation opportunity in creating accessible high-quality haircare products for consumers of all genders. ### Sectors Adopting This - **Beauty:** Opportunities for innovation in creating inclusive beauty products at an affordable price point. - **Retail:** Opportunities for innovation in offering accessible and affordable beauty products through e-commerce and brick-and-mortar stores. - **Sustainability:** Opportunities for innovation in creating sustainable and eco-friendly beauty products for consumers of all genders. ## Related on Trend Hunter - [Silicone-Free Curly Hair Products](https://www.trendhunter.com/trends/odele-curl-collection.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Gen Z-Approved Haircare Products](https://www.trendhunter.com/trends/mane-haircare-products.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md) - [Accessible Luxury Haircare](https://www.trendhunter.com/trends/cloud-haircare.md) - [Elevated Haircare Product Launches](https://www.trendhunter.com/trends/monday-haircare.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md)