# Iconic Buskvertising Naked Cowboy Heads to Leicester Square to Perform 'Ode to the Bagel' By Gemma Vardon | Published 2011-01-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ode-to-the-bagel2 References: [facebook](http://www.facebook.com/newyorkbakery) & [newyorkbakery](http://www.newyorkbakery.co.uk) The Naked Cowboy headed to Leicester Square to relaunch the [New York Bakery Co.'s](https://www.trendhunter.com/trends/new-york-bakery-co-products) [New York-inspired bagels](https://www.trendhunter.com/trends/bergdorf-goodmans) and perform a [special song he'd written](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign) for the event called 'Ode to the Bagel.' This performance marked the first time Robert Burck, a longtime Times Square street entertainer, had ever been to London. The Naked Cowboy performed 'Ode to the Bagel' across London over three days, taking in the sites from Piccadilly Circus to Oxford Street. The three days culminated in a one-off performance at King's Cross St Pancras, where the musician got commuters in a New York state of mind. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 7% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Marketing:** Brands can use experiential marketing, such as street performances and events, to generate excitement and build a loyal following among consumers. - **Celebrity Endorsement:** Collaborating with a celebrity or influencer to promote a product or service can help brands expand their reach and grab consumers' attention. - **Globalization:** As companies expand globally, they have the opportunity to introduce new products and marketing strategies in different regions, building brand recognition in new markets. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can benefit from collaborations with celebrities and experiential marketing to create buzz and increase sales. - **Entertainment:** The entertainment industry can leverage the popularity of celebrities and street performances to drive ticket sales and promote new releases. - **Tourism:** The tourism industry can partner with visual and performing artists to create unique experiences that attract visitors and promote local culture and landmarks. ## Related on Trend Hunter - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Collaboration QSR Pizza Bagels](https://www.trendhunter.com/trends/big-new-yorker-pizza-bagel.md) - [Hot Dog Subway Campaigns](https://www.trendhunter.com/trends/follow-the-frank-line.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Authentic NYC Bakery Items](https://www.trendhunter.com/trends/new-york-bakery-co-products.md) - [Nostalgic Music-Inspired Bread Events](https://www.trendhunter.com/trends/cobs-bread.md) - [Playful Bagel Shop Campaigns](https://www.trendhunter.com/trends/operation-jimmy-dean.md) - [Dessert-Inspired Cookie-Flavored Bagels](https://www.trendhunter.com/trends/cookies-ncream-bagels.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md)