# Introspective Poetic Fragrances Ode to Dullness by Juliette Has a Gun Finds Beauty in the Ordinary By Laura McQuarrie | Published 2023-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ode-to-dullness References: [instagram](https://www.instagram.com/p/Cx-m4xYub7F/) & [us.juliettehasagun](https://us.juliettehasagun.com/pages/ode-to-dullness) The latest launch from [Juliette Has a Gun](https://www.trendhunter.com/trends/powder-love) is Ode to Dullness, a perfume that captures the extraordinary nature of the everyday, turning ordinary moments of life into unforgettable olfactory experiences. Touted as a scent that "brings poetry to the ordinary," this fragrance exudes coziness from a creamy composition of badiane, freesia, cashmere flower, sandalwood and tonka bean. Notably, with this fragrance, 18% of ingredients are upcycled and it's 88% biodegradable. To package this fragrance, Juliette Has a Gun opted for a bottle that's half blue-gray to express calmness and serenity, and half burgundy to bring in a touch of [sophisticated femininity](https://www.trendhunter.com/trends/u-beautys-proem). As a brand known for its intimate skin scents, Juliette Has a Gun is adding to its portfolio of fragrances that evoke [warmth and familiarity](https://www.trendhunter.com/trends/lore), providing a sense of comfort and connection in daily life. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 90% | Activity: 96% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Ordinary-scented Fragrances:** The rise of fragrances that capture the extraordinary nature of everyday life, transforming ordinary moments into unforgettable olfactory experiences. - **Eco-friendly Ingredients:** The increasing use of upcycled ingredients and biodegradable formulations in the creation of fragrances. - **Intimate Skin Scents:** The demand for fragrances that evoke warmth and familiarity, providing a sense of comfort and connection in daily life. ### Industries Being Reshaped - **Fragrance:** The fragrance industry can explore the creation of fragrances that capture the extraordinary nature of everyday life, turning ordinary moments into unforgettable olfactory experiences. - **Sustainable Packaging:** The packaging industry can innovate by developing eco-friendly packaging solutions that align with the use of upcycled ingredients and biodegradable formulations in fragrances. - **Personal Care:** The personal care industry can cater to the demand for fragrances that evoke warmth and familiarity, providing a sense of comfort and connection in daily life. ## Related on Trend Hunter - [Captivating Cherry Fragrances](https://www.trendhunter.com/trends/juliette-has-a-gun-juliette.md) - [One-Note Body Oils](https://www.trendhunter.com/trends/scented-body-oil.md) - [Fresh Woody Skin Scents](https://www.trendhunter.com/trends/juliette-has-a-gun-x-skins.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Luxury Fragrance Collections](https://www.trendhunter.com/trends/the-olfactory-series-1-collection.md) - [Soft Gourmand Fragrances](https://www.trendhunter.com/trends/olibanum-eau-de-parfum.md) - [Mediterranean Escapism-Inspired Fragrances](https://www.trendhunter.com/trends/escapisminspired.md)