# Crispy Kid-Targeted Snacks The OddPops Snacks Come in Two Tasty Flavor Options By Michael Hemsworth | Published 2018-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oddpops References: [foodbev](https://www.foodbev.com/news/hain-celestials-ellas-kitchen-unveils-new-snack-brand-for-kids/) & [ellaskitchen](http://www.ellaskitchen.com) The OddPops snacks have been launched by [Ella's Kitchen](https://www.trendhunter.com/trends/oaty-smooshies) as a new lineup of snacks for kids that will provide them with a flavorful, satisfying food that is also a healthier option than traditional offerings on the market. The snacks are popped rather than fried to cut down on the fat content, while the crispy format makes them ideal for providing a satisfying crunch. The snacks come in two flavor varieties including 'Moon Cheese' and 'Totally Original,' which are both positioned as being a healthier option to pick up when craving a crunchy snack. The snacks were explained by OddPops Marketing Director, Kim Gelling, who said, "This new brand is an exciting adventure for [Ella’s Kitchen Brands Ltd](https://www.trendhunter.com/trends/rudolphs-sweetcorn-carrot-melty-sticks), offering consumers products we believe in. The branding and design perfectly reflect our approach of understanding how kids think first. We wanted to appeal to children’s creative and exploratory natures while offering a healthier option." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Popped Snacks:** The trend of popped snacks presents an opportunity to create healthier and flavorful alternatives to traditional fried snacks. - **Healthier Kids' Snacks:** The demand for healthier kids' snacks creates opportunities for brands to develop flavorful options that appeal to children while offering better nutritional value. - **Creative Packaging Design:** The trend of incorporating creative and appealing packaging design in kids' snacks allows brands to attract young consumers while emphasizing a healthier option. ### Industries Being Reshaped - **Food Manufacturing:** The food manufacturing industry can explore innovative techniques like popping instead of frying to produce healthier snacks for children. - **Children's Snacks:** The children's snacks industry can focus on developing new products with exciting flavors and textures that satisfy kids' cravings while providing better nutritional benefits. - **Packaging Design:** The packaging design industry can collaborate with snack brands to create visually appealing packaging that captures children's attention and reflects the product's healthier qualities. ## Related on Trend Hunter - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Cheesy Puffed Pea Snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Crispy Chocolate Popcorn Snacks](https://www.trendhunter.com/trends/poppets-choc-toffee-popcorn.md) - [Lightly-Textured Vegan Snacks](https://www.trendhunter.com/trends/sweet-potato-poppers.md) - [Health-Focused Popped Snacks](https://www.trendhunter.com/trends/popchips-snacks.md) - [Popcorn-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/snack-factory-popums.md) - [High-Protein Pea Chips](https://www.trendhunter.com/trends/origin-nutrition.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md)