# Relaxing Back-to-School Commercials This 25-Minute 'Oddly IKEA' Ad is a Sponsored ASMR Video By Laura McQuarrie | Published 2017-08-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/oddly-ikea References: [ikea](http://www.ikea.com/ms/en_US/back-to-college/index.html) Although the majority of [back-to-school ads](https://www.trendhunter.com/trends/target-backtoschoolidays) are designed to get students hyped up and excited about returning to class in the fall, the 'Oddly [IKEA](https://www.trendhunter.com/trends/ikea-sleep-talk): IKEA ASMR' video takes a completely different approach. There is a large community on [YouTube](https://www.trendhunter.com/trends/excel-study-beats) that is dedicated to sharing videos that inspire ASMR (an Autonomous Sensory Meridian Response) in the viewer. This response is best described as a "tingling sensation on the skin" that may be triggered by whispered voices, soothing sounds and relaxing imagery. In this 25-minute commercial, a selection of dorm room essentials are described in detail, all the while being touched and tapped to inspire a sense of relaxation and calm. Like IKEA, a few other brands like Norrlands Guld Ljus have tapped into ASMR for marketing purposes. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **ASMR Marketing:** Using ASMR to market products and services, providing a unique and personalized sensory experience to customers. - **Relaxation Marketing:** Using relaxation techniques, imagery, and soothing sounds to create a relaxing and calming experience for customers, particularly in traditionally stressful contexts such as back-to-school shopping. - **Experiential Ads:** Creating immersive and interactive ads that provide a unique and memorable experience for customers, which can be shared and amplified through social media. ### Industries Being Reshaped - **Retail:** Providing a unique and personalized sensory experience to customers through ASMR and relaxation marketing techniques, enhancing the shopping experience and brand loyalty. - **Consumer Goods:** Exploring ASMR and relaxation marketing techniques to create a unique and memorable brand experience that sets their products apart. - **Media and Advertising:** Developing experiential ads that provide a unique and memorable experience for customers, which can drive engagement and enhance brand awareness. ## Related on Trend Hunter - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Ice Cream-Branded ASMR Studios](https://www.trendhunter.com/trends/asmr-studio.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Gum Chewing ASMR](https://www.trendhunter.com/trends/excel-study-beats.md) - [ASMR-Inspired Soothing Toys](https://www.trendhunter.com/trends/sensory-motion-bubblers.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Meditative Baking Videos](https://www.trendhunter.com/trends/maltesers-meditation.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md)