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# Daringly Flavored Vodka Collections
Oddka by Wyborowa Carries Six Unconventional Tasty Spirits

By Nikki Taylor | Published 2012-11-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/oddka-by-wyborowa
References: [prnewswire](http://www.prnewswire.com/news-releases/pernod-ricard-usa-introduces-oddka-by-wyborowa-vodka-175585881.html) & [oddkavodka](http://oddkavodka.com)

Oddka by Wyborowa is a line of [unconventional vodka flavors](https://www.trendhunter.com/trends/diistil) that will make you raise an eyebrow or two.

The experimental spirit flavors are unusual, to say the least. They are made for the alcohol connoisseurs who aren't afraid to challenge the norm and expand their palette. The line includes six interesting 750 ml bottle flavors: Original Oddka, [Apple Pie](https://www.trendhunter.com/trends/holy-grass-vodka-apple), Fresh Cut Grass, Electricity, Salty Caramel Popcorn and [Wasabi](https://www.trendhunter.com/trends/halapeo-pepper-vodka). All carefully blended by the mascot, Wit Oddoski. The Original Oddka flavor is a meta mix of vodka that tastes like vodka. Electricity tickles your taste buds and Fresh Cut Grass, one of the more eccentric flavors, is described as being crisp with a citrus tang.

Oddka by Wyborowa will be available in certain states such as Rhode Island and Alabama, but won't be globally distributed until 2013.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 35% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Unconventional Vodka Flavors:** The trend of creating unique and unusual vodka flavors opens up opportunities to attract adventurous consumers and cater to niche markets.
- **Experimentation in Alcoholic Beverages:** The trend of experimenting with unconventional flavors in alcoholic beverages allows for the discovery of new taste profiles and the creation of innovative products.
- **Expansion of Craft Spirits:** The trend of expanding craft spirits, such as Oddka by Wyborowa, provides opportunities for small distilleries to differentiate themselves and gain a dedicated following.

### Industries Being Reshaped

- **Alcoholic Beverages:** The alcoholic beverages industry can capitalize on the trend of unconventional vodka flavors by creating their own unique and daring products to cater to adventurous consumers.
- **Craft Distilleries:** Craft distilleries can take advantage of the trend of experimentation and create innovative spirits with unconventional flavors, like Oddka by Wyborowa, to stand out in the market.
- **Hospitality and Entertainment:** The hospitality and entertainment industry can incorporate unconventional vodka flavors, such as those offered by Oddka by Wyborowa, into their menus and drink offerings to provide unique and memorable experiences for their customers.

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