# Food-Inspired Musical Wardrobes The Odd Future Summer 2013 Features Donut Food Prints By M | Published 2013-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/odd-future-summer-2013 References: [mechanicaldummy](http://mechanicaldummy.com/2013/05/odd-future/) & [oddfuture](http://www.oddfuture.com/) Tyler the Creator's Odd Future Summer 2013 line is comfortably chic with a touch of food. Featuring all the coolest snap-backs, hoodies, [funny t-shirts and bright socks](https://www.trendhunter.com/trends/candy-drop) for the summer season, Odd Future highlights donuts. Known for its bizarre 90s-themed retro designs, Odd Future clothing has always had a knack for the unexpected. This year, the Odd Future Summer 2013 collection features Hawaiian-printed pink and blue shirts, watermelon socks and shirts with the signature Earl character's caricature. Some of the most avant-garde designs include this year's chosen food item, the donut. From laptop cases, t-shirts and sweaters, the [Simpson-inspired pink glazed donut](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1) is everywhere even in some of the writing. The launch of the Odd Future Summer 2013 collection works in conjunction with the 'Wolf' summer tour that started back in March. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Food-inspired Fashion:** Disruptive innovation opportunities might include developing new types of food-inspired clothing such as vegetables, fruits, and other types of snacks. - **Retro Design:** Disruptive innovation opportunities might include incorporating retro designs into new types of fashion apparel, like phone cases or even jewelry. - **Pop Culture-inspired Clothing:** Disruptive innovation opportunities might include designing apparel inspired by iconic pop culture references like TV shows, movies, or music bands. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on this trend by creating food-inspired clothing for people of all ages. - **Art:** The art industry can capitalize on this trend by creating food-inspired art, such as paintings, sculptures, etc. - **Music:** The music industry can capitalize on this trend by designing apparel inspired by their artists to connect better with their fans. ## Related on Trend Hunter - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Playful Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-merch.md) - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Spooky Summer Doughnut Lines](https://www.trendhunter.com/trends/summerween.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md)