# Musical Collective Merchandise The Odd Future 2013 Spring/Summer Collection is Dope By Katie Pagnotta | Published 2013-02-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/odd-future-2013 References: [hypebeast](http://hypebeast.com/2013/2/odd-future-2013-spring-summer-collection-delivery-1) & [oddfuture](http://www.oddfuture.com/collections/clothing) The Odd Future 2013 Spring/Summer collection is a fully loaded [graphic compilation of merchandise](https://www.trendhunter.com/trends/freaks-store-2). The cartoon-laden series boasts items from hip tees to crazy patterned socks. Odd Future is a contemporary music collective that has a knack for cheeky designs and music. The new range of garments and accessories is quickly establishing the artistic group's versatility through their iconographic designs. Playful prints and imagery adorned on the merchandise include [colorful donuts, hamburgers, dolphins](https://www.trendhunter.com/trends/shmoofoil), upturned crosses and rainbows. Fans and followers of Odd Future will go wild for this mixture of wacky merch. Must-purchases from the stylish series include the hot pink 'High' t-shirt and the neon yellow brazen logo 'OF' tee. The Odd Future 2013 Spring/Summer collection is pretty rad and [music lovers](https://www.trendhunter.com/trends/blackpink-and-fragment) will be pleased with this debut. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 24% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Graphic Merchandise:** The Odd Future 2013 Spring/Summer collection showcases a fully loaded graphic compilation of merchandise, presenting an opportunity for a disruptive innovation in the apparel industry. - **Cheeky Designs:** Odd Future's knack for cheeky designs in their merchandise provides an opportunity for a disruptive innovation in the fashion and accessories industry. - **Iconographic Designs:** The new range of garments and accessories by Odd Future establishes the artistic group's versatility through their iconographic designs, opening up opportunities for disruptive innovation in the visual arts industry. ### Who This Affects Most - **Apparel:** The Odd Future 2013 Spring/Summer collection's graphic merchandise presents opportunities for disruptive innovation in the apparel industry. - **Fashion and Accessories:** Odd Future's cheeky designs in their merchandise present opportunities for disruptive innovation in the fashion and accessories industry. - **Visual Arts:** Odd Future's iconographic designs in their new range of garments and accessories open up opportunities for disruptive innovation in the visual arts industry. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Playful Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-merch.md) - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md)