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# Vegetable Vodka
Square One Cucumber Flavor

By Going Like Sixty | Published 2008-07-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/odd-flavors-for-booze-square-one-cucumber-vodka
References: [squareonevodka](http://www.squareonevodka.com/SQ1_VODKA/SQ1VODKA_organicVodka.html)

[Square One](https://www.trendhunter.com/trends/beverage-sellers) has come out with [cucumber vodka](https://www.trendhunter.com/trends/vadasz-smacked-cucumbers), a flavor I just could not handle. But if your guts can handle it, Square One wants you to enjoy this new vodka with a slice of fresh cucumber on the rocks. I know cukes are cooling and certainly have a fresh smell, but it's just not for ME.

If it were the last possible way to [make a martini](https://www.trendhunter.com/trends/oyster-martini), I just could not do it... You really would not want me to drink this Cucumber Vodka anyway because cukes make me belch. Ewww.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 14% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Vegetable Vodka:** Opportunity for creating innovative flavors of vodka using vegetables as a base ingredient.
- **Cucumber Flavored Alcoholic Beverages:** Disruptive opportunity to tap into the growing demand for cucumber flavored drinks and cocktails.
- **Personalized Drink Experience:** Innovation potential in allowing consumers to customize their drinks by adding fresh ingredients like cucumber.

### Who This Affects Most

- **Alcoholic Beverage Industry:** Opportunity for alcohol brands to introduce unique vegetable-based vodka flavors and capture a niche market.
- **Craft Cocktail Industry:** Disruptive potential in offering cucumber-infused cocktails to cater to the increasing consumer preference for unique flavors and experiences.
- **Beverage Personalization Industry:** Opportunity for companies to develop technologies or products that enable consumers to personalize their drink choices, such as adding fresh ingredients like cucumber.

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