# Memorably Unusual Snack Ads This Odd Commercial for Krispy Kernels is Quirky and Distinctive By Janelle Savel | Published 2014-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/odd-commercial References: [adweek](http://www.adweek.com/adfreak/your-moment-zen-krispy-kernels-returns-another-hilariously-strange-ad-155972) & [theideadrawer](http://www.theideadrawer.com/?tag=oddvertising) This odd commercial is setting a shift in the advertising world, known as oddvertising, which is about making ads as strange and unpredictable as possible. The Canadian snack maker [Krispy Kernels](https://www.trendhunter.com/trends/malcolm-in-the-middle-mix-pack) set the scene for its new ad, ‘Meditation.’ In a studio with four young adults, during a moment of zen and peacefulness, one is enjoying a [Krispy Kernel](https://www.trendhunter.com/trends/space-themed-doughnut) snack. The sound of the crunch prompts a fellow friend to ask for some through telepathy, which ends in unexpected results. This is part of a motive to make commercials as odd a possible while also being memorable. This type of marketing is seen in other bigger brands such as Skittles and [Fruit by the Foot](https://www.trendhunter.com/trends/general-mills-americas-250th-birthday) ads. It's popular with younger generations because it is unusual, which prompts delight and examination in finding out more about the brand. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Oddvertising:** This trend of making ads as strange and unpredictable as possible provides an opportunity for brands to stand out and be memorable in the advertising world. - **Quirky Commercials:** Creating quirky and distinctive commercials, like the Krispy Kernels ad, is a trend that captivates younger generations and prompts curiosity about the brand. - **Unusual Marketing:** Unconventional marketing strategies, such as the use of odd ads, can attract attention and engage consumers in a unique way. ### Industries Being Reshaped - **Snack Industry:** The snack industry can take advantage of oddvertising by creating strange and memorable ads that appeal to younger generations and generate curiosity about their products. - **Advertising Industry:** The advertising industry can adapt to the trend of oddvertising by developing creative and unconventional campaigns that break traditional norms and captivate audiences. - **Food and Beverage Industry:** Food and beverage companies can explore unusual marketing strategies, like quirky commercials, to differentiate themselves and build brand recognition among consumers. ## Related on Trend Hunter - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Festive Savory Snack Ads](https://www.trendhunter.com/trends/chips-for-santa.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md)